Micro-deliveries, made seamlessly smart!
Introduction
SuprDaily, is a pioneer of the micro-delivery revolution in India. Acquired by Swiggy in 2018, the app champions the idea of daily groceries being delivered at a fixed time everyday. They approached us to solve for various items in the app, including onboarding users to the new delivery model, as well as a subscription flow redesign.
E-commerce
Mobile
Discovery Workshop
User Research
UX UI Design
UX Writing
Challenges
Challenge 1
Product categorisation needed to be streamlined, in order to reduce cart drop-off.
Challenge 2
The onboarding needed to be more effective in explaining the micro-delivery model to users.
Challenge 3
The product could use more visual flair and appeal in the form of illustrations and animations.
Challenge 4
Get a deeper understanding of the users on our platform.
A pioneering micro-delivery app, ushering in a new generation of grocery!
A revolution in delivery, enabling users to make next-day deliveries in daily needs.
How can we create a clear and effective navigation, whilst still facilitating a large volume of SKUs, and not compromising on visual appeal?
Streamlining subscriptions
Redesigning the subscription flow was the principle in cracking a better UX for SuprDaily. We designed a model predicated on the number of deliveries, allowing users to easily opt in-and-out basis their requirements, instead of having to browse a calendar.
Mindful categorization
Seeing that 5000+ SKUs needed to be conveniently accessible to the user, at all times, the method in which products were categorized needed to be smarter. With our redesigned flow, anything and everything users needed was never more than a few taps away.
Engaging visuals
A fresh, more engaging visual language was established to connect with users on a deeper level. Furthermore, illustrations and interactions were added to humanize the app, while also adding a layer of consistency to user flows.
The impact
Subscriptions
3.8x
increase in daily subscriptions
Order value
38%
increase in order value
