The Collaboration
TVS Racing is the motorsport arm of TVS Motor Company, established in 1982 and a pioneer in Indian motorsports. Known for innovation and excellence, it competes in road racing, rallying, and motocross. The approached us to design the web-discovery experience for the division, bringing the thrill and competition of motorsports to every fans’s screen, the aim was to nurture talent and inspires the next generation of racers.
Problem Definition
How can we translate the electric feeling of racing to the screen, capturing content and visuals which would excite the global fans of the brand.
The process we followed
- Discovery Workshop & User Research
- Key Page Wireframes
- Visual Explorations
- Secondary Wireframes
- Visual Design
- Prototyping
- Design System
- Handover
Opportunities discovered
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the EXPERIENCE we created
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Visually, TVS Racing was to exude racing thrill at every turn. We utilised a combination of TVS' brand design system, and our own modifications and tweaks to bolster a stronger community sense.
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The IMPACT
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Our CLIENTS
ARE SAYING...
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