Designing delight. Driving retention.

INDUSTRY CHALLENGES

The gaming industry thrives on engagement, but many platforms struggle to retain users due to inconsistent experiences, fragmented ecosystems, and lack of personalization. UX is no longer just UI polish—it’s the engine of monetization and loyalty.
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Poor onboarding leads to early churn 

Inconsistent design across game features and reward systems

Lack of community-building UX for player retention 

Friction in payments, subscriptions, and in-app purchases 

Mobile-first users experiencing desktop-driven interfaces

OUR APPROACH

Player-First Research

We segment users into loyalists, casuals, and lapsers to understand motivations, drop-off triggers, and channel behavior. 

Game Loop Optimization

We enhance user flows across gameplay, social sharing, leaderboard interaction, and virtual economies. 

Monetization by Design

From battle passes to subscription screens, we design for click-throughs and conversions with minimal friction. 

Cross-Platform Coherence

Whether mobile, console, or web—we unify the experience through scalable design systems and responsive layouts.

WHO WE HELP

Real-money gaming platforms 

Casual gaming startups

Fantasy sports and trivia apps 

Game marketplaces & aggregators 

Gamified learning & wellness platforms

PERFORMANCE UX IN ACTION

Phase

What We Did

Impact

Discovery

Identified key user segments & motivations

Mapped out friction points in game flow 

Strategy

Defined KPIs like DAU, retention, ARPU

UX aligned to business and game metrics 

Execution

Designed intuitive flows & gamified elements

20% uplift in gameplay completion rate 

Optimization

Analytics loop with A/B-tested interfaces

Continuous improvements to stickiness

WHAT OUR CLIENTS ARE SAYING...

Eshaan Gupta

Senior Vice President - Products & Growth

Grateful to the Onething team for rolling out the visual design for our Rumble Gaming App. App is now 1mn+ downloads strong and gearing up for US launch

Let’s reimagine your platform with performance and trust at the core.

Player-First Research

Game Loop Optimization

Monetization by Design

Cross-Platform Coherence

Revamped the core site architecture to cater to both pro and casual users

Redesigned the end-to-end experience from game discovery to cash reward withdrawal.

WHO WE HELP

Catch the buzz from the crew

WHAT OUR CLIENTS ARE SAYING...

say

HELL

!

Revamped the core site architecture to cater to both pro and casual users

Redesigned the end-to-end experience from game discovery to cash reward withdrawal.

Talk TO OUR DESIGN STRATEGY TEAM!!

Talk TO OUR DESIGN STRATEGY
TEAM!!