UX Design for Consumer Electronics

Designing for speed, specs, and seamless support.

INDUSTRY CHALLENGES

The electronics category is fast-moving and high-consideration. Customers want to compare features, check reviews, find offers, and understand tech—all in seconds. A clunky experience kills both impulse and intent.

Feature-heavy products with unclear differentiation 

High bounce rates due to spec overload and poor comparisons 

Drop-offs on checkout and warranty registration flows 

Fragmented journeys across product discovery, service, and support 

Lack of integration between web, app, and physical retail

OUR APPROACH

Guided Discovery

Filters, visual cards, comparison tools that simplify tech choices 

Post-Sale UX

Seamless warranty, service booking, and registration journeys 

Product + Lifestyle Stories

Marrying features with use cases through visuals, videos, and reviews 

Conversion-Led Catalogs

Designed for scroll, spec-skim, and one-tap buy 

WHO WE HELP

Wearable & Smart Device Brands 

Consumer Electronics D2C Stores 

Mobile, Audio, and Fitness Gadget Platforms 

Warranty & Support Management Tools 

Omnichannel Electronics Retailers

PERFORMANCE UX IN ACTION

Phase

What We Did

Impact

Discovery

Mapped buyer personas: spec-seekers, gift-buyers, fitness users

Created guided journeys per intent 

Strategy

Defined KPIs around CR, AOV, warranty claims

Optimized UX around trust + utility 

Execution

Built product pages, comparison tools, service UX

Reduced decision time and drop-offs 

Optimization

Iterated post-launch on usage and support flows

Uplifted repeat usage for product apps

WHAT OUR CLIENTS ARE SAYING...

Aman Gupta

Co-Founder & CMO, BoAt

“Onething team did a great job with our app UI/UX, looking forward to working with them in the future”

Let’s reimagine your platform with performance and trust at the core.

Guided Discovery

Post-Sale UX

Product + Lifestyle Stories

Conversion-Led Catalogs

Crafted the digital ecosystem behind boAt’s fitness wearables and wellness content.

Designed the companion app UI for Noise's smart wearable for kids.

WHO WE HELP

Catch the buzz from the crew

WHAT OUR CLIENTS ARE SAYING...

say

HELL

!

Crafted the digital ecosystem behind boAt’s fitness wearables and wellness content.

Designed the companion app UI for Noise's smart wearable for kids.

Talk TO OUR DESIGN STRATEGY TEAM!!

Talk TO OUR DESIGN STRATEGY
TEAM!!