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Project Focus
Mobile App + Consumer Electronics
Coke and it's Iconic Products, Delivered to every doorstep in the Maldives
Project Focus
Mobile App + FMCG

The Collaboration

The Coca-Cola Company is a multinational beverage corporation, best known for their iconic, eponymous drink; Coca-Cola! Coke, in collaboration with Onething aimed to leverage the worlds of digital commerce, and the D2C model, to bring individuals in the Maldives region closer than ever to their favorite sodas, through a unique app!

Industry
Consumer | UX Research
Retail & E-commerce
Platform
Services
UX Research | UX Design | Visual Design
Award
Website/App

Problem Definition

How can we bring across the D2C model to customers in the Maldives, while creating a stark differentiation in Coke's iconic range of product offerings.

The process we followed

01
Discovery Workshop  & Research
02
Key Page  Wireframes
03
Visual Exploration
04
Secondary Page Wireframes + Watch faces
05
Visual Designs
06
Prototyping
07
Design System & Handover
  1. Discovery Workshop & Research
  2. Secondary Research
  3. Information Architecture
  4. Wireframes
  5. Visual Designs
  6. Prototyping
  7. Design System & Handover

Opportunities discovered

01
Bringing Coke & it’s Products, Directly to Consumers Hands’

Many of those in the Maldives region rely on bottled water for sustenance, we saw the opportunity to insert Coke's vast product line into the fray, and utilise existing mental models to create a unique product.

02
E-Commerce at the Core

Discoverability was never going to be an issue with Coke’s lineup of products. They range from the iconic, to legendary. Furthermore, the number of products on offer were tight and concise, allowing us to focus on making the end-to-end purchase journey as slick and smooth as possible.

03
Visual Overhaul

We took elements and inspiration from Coke’s legendary brand guideline, and adapted them to a digital context. Elements such as the iconic wave from Coke, or Sprite lime were incorporated to distinguish the drinks from one another, while being contained within the overall design.

04
Coke Crowns

The aspect of gamification which we ended up implementing was a fresh take on the conventional reward points formula! In essence, every purchase rewarded users with ‘Crowns’ (further solidifying brand elements), which functioned as reward points.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

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