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Project Focus
Mobile App + Consumer Electronics
Making Habit Building Fun for Kids & Parents
Project Focus
Kids Wearables + Activity Trackers

The Collaboration

Noise is one of the leading smart-wearable and audio brands in India. Since 2014, the brand has expanded to various areas of the market with its premium product quality at an unbeatable price. Noise discovered a gap in the wearable market, that targets the audience below age 13. This provided Noise with the opportunity to design an Indian smartwatch that targets a younger audience, which brings a new layer to parenting, safety, and youth-development!

Industry
Consumer | UX Research
Consumer Electronics
Platform
Services
Research | UX Design | Visual Design | Motion Design
Award
Website/App

Problem Definition

How can we introduce a new, young generation of Indians to the idea of smartwatches? Making a customisable experience which nurtures child development, without compromising on safety and parental control.

The process we followed

01
Discovery Workshop  & Research
02
Key Page  Wireframes
03
Visual Exploration
04
Secondary Page Wireframes + Watch faces
05
Visual Designs
06
Prototyping
07
Design System & Handover
  1. Research
  2. Stylescapes
  3. Visual Design
  4. Watchfaces
  5. Motion Design
  6. Design System

Opportunities discovered

01
Designing Specifically for Young Ones

Given that Noise tapped into a largely underserved market for children’s wearables, we had to ideate on the overall experience from the perspective of a user who had little to no experience using this, or a similar device in the past.

02
Parental Engagement and Control

The watch’s parental control functions had to provide a balance between safety and independence for children, giving parents the ability to guide and monitor without stifling their child’s autonomy and technological independence.

03
Child-Focused Health & Fitness

The introduction of child-specific health tracking and fitness features promoted the development of healthy habits early. Through solid UX foundations, we could instil healthy habits in kids, without seeming preachy.

04
Emotional & Social Impact

By adding virtual companions and social features, the watch supports emotional well-being, reducing loneliness and opening doors for future child-focused developmental products. This is especially pertinent as the watch was launched during the COVID-19 pandemic.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

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