The Collaboration
Noise is one of the leading smart-wearable and audio brands in India. Since 2014, the brand has expanded to various areas of the market with its premium product quality at an unbeatable price. Noise discovered a gap in the wearable market, that targets the audience below age 13. This provided Noise with the opportunity to design an Indian smartwatch that targets a younger audience, which brings a new layer to parenting, safety, and youth-development!
Problem Definition
How can we introduce a new, young generation of Indians to the idea of smartwatches? Making a customisable experience which nurtures child development, without compromising on safety and parental control.
The process we followed
- Research
- Stylescapes
- Visual Design
- Watchfaces
- Motion Design
- Design System
Opportunities discovered
the EXPERIENCE we created
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Noise Champ 2's UI is designed with vibrant colours and child-friendly icons, ensuring intuitive navigation. Each watch face reflects a playful aesthetic, allowing easy access to features while fostering engagement and personalisation.
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The IMPACT
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Our CLIENTS
ARE SAYING...
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