One of the biggest challenges users faced was simply finding a charging station quickly. Search and filter options were buried, making the first step of the journey unnecessarily hard. By prioritising discovery on the website, we saw the chance to make station search not just easier, but a seamless entry point into the entire experience.

EV drivers needed to know more before making decisions — availability, pricing, and location details were often hidden or inconsistent. Highlighting this information upfront presented an opportunity to reduce second-guessing, build confidence in the system, and ultimately encourage repeat use.

Payments were one of the highest friction points in the old flow. Multiple steps, unclear confirmations, and limited options created drop-offs. We identified the need to redesign this into a single, straightforward process that made completing a booking feel as simple as starting it.

The website had grown rapidly but without a unified design language, it felt fragmented. Each section looked and behaved differently, which diluted brand trust. We discovered the opportunity to build a cohesive design system that not only improved usability but also reflected Statiq’s reliability as a nationwide EV network.