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Project Focus
Mobile App + Consumer Electronics
Unified Customer Engagement for Businesses through Calls and SMS
Project Focus
Unified Cloud Communication + Workflows

The Collaboration

India’s leading telecom company, Airtel, aimed to create a comprehensive cloud communication suite to revolutionize customer engagement across all channels. This involved designing a dashboard from scratch, enabling businesses to seamlessly connect with users. The project presented unique design challenges, demanding creative thinking and an innovative approach to achieve the vision.

Industry
Consumer | UX Research
Telecom
Platform
Services
UX Research | UX Design | Visual Design
Award
Website/App

Problem Definition

Airtel required a visual call flow builder that’s scalable, simple, and fits businesses of all sizes, while maintaining brand identity and creating an engaging design to attract a diverse customer base.

The process we followed

01
Discovery Workshop  & Research
02
Key Page  Wireframes
03
Visual Exploration
04
Secondary Page Wireframes + Watch faces
05
Visual Designs
06
Prototyping
07
Design System & Handover
  1. Discovery Workshop & Research
  2. Secondary Research
  3. Information Architecture
  4. Wireframes
  5. Visual Designs
  6. Prototyping
  7. Design System & Handover

Opportunities discovered

01
Breaking complex workflows

Understanding user flows and call flow structure to put together workflows to simply digital journeys

02
Setting up user hierarchy

Creating view ports for different user groups for information accessebility

03
Easy to understand Information

Building insights through visually engaging information design for various parameters and metrics

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

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Our CLIENTS
ARE SAYING...

Since launching the platform, the general feedback from external stakeholders has been widely positive and encouraging.

Kartik Bhandari
Product Manager
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