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Project Focus
Mobile App + Consumer Electronics
Empowering Bharat through information
Project Focus
Multi Lingual + Hyperlocal

The Collaboration

Lokal is a news and classifieds app aimed at tier 2 and tier 3 audiences. It brings regional language news and caters specifically to news, matrimonial, classifieds and jobs from within a district . Onething collaborated with Lokal to build a platform that allows people to consume and contribute to hyper local information.

Industry
Consumer | UX Research
Media
Platform
Services
UX Research | UX Design | Visual Design
Award
Website/App

Problem Definition

How can we build an app for people who are not the most tech-savvy, while featuring a diverse feature-set ranging from media, to property leasing, to e-commerce.

The process we followed

01
Discovery Workshop  & Research
02
Key Page  Wireframes
03
Visual Exploration
04
Secondary Page Wireframes + Watch faces
05
Visual Designs
06
Prototyping
07
Design System & Handover
  1. Discovery Workshop & Research
  2. Secondary Research
  3. Information Architecture
  4. Wireframes
  5. Visual Designs
  6. Prototyping
  7. Design System & Handover

Opportunities discovered

01
Designing for the Undesigned

With Lokal, we were looking specifically at those from a tier-2/3 city background. Some of these individuals had very little experience working with apps in the past, so the experience had to be malleable enough to suit their needs, while still being comprehensible to the tech-literate users.

02
Many Features, One App

Lokal app featured a wealth of features, from property leasing, to news & media, to mobile commerce. Balancing the information architecture with this depth of features without losing out on discoverability of any one function.

03
Language Barrier

The audiences were exclusively Tamil and Telugu language speakers. To overcome this problem we had to onboard a translation partner, however, that posed its own challenge, as few terms cannot be translated from English/Hindi to vernacular languages.

04
UI Considerations

The UI could not be overhauled as when Lokal approached us, they already had a large, active user base which were used-to the look and feel of the app. We had to act within guidelines when building the interface of the app.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

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