Designing for India's Biggest Poker Platform

Project Focus

Gaming + UI/UX Design

The Collaboration

Industry

Gaming

Platform

Services

UX Research | UI/UX Design | Visual Design

Award

Link

Website/App

Link

Problem Definition

How can we reimagine the website experience for a multi-device world, ensuring users enjoyed the same seamless engagement—whether on the move or at their gaming desk.

The process we followed

Brief Understanding
User Research
Information Architecture
Wireframing
Visual Explorations
UI Design
Communication Design
Finalisation & Handover

Opportunities discovered

Mobile-first Responsiveness

Designed layouts and interactions optimized for mobile, tablet, and desktop users alike.

Simplified Navigation

Reorganized content structure to help users quickly find tournaments, offers, and download options without feeling overwhelmed.

High-Impact Visuals

Dynamic banners, engaging game categories, and player-centric imagery brought energy to the browsing experience.

Performance Focus

Designed for lighter page loads without compromising the richness of graphics and int.

the EXPERIENCE we created

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Our goal was clear: Make PokerBaazi accessible, attractive, and intuitive across every device. We dived deep into user behaviors, gaming patterns, and market benchmarks to re-architect the experience. Key focus areas included responsive design principles, optimized navigation, quick load times, and a visually engaging interface that could excite both new and seasoned players.