The Collaboration
theAsianparent is the flagship brand of The Parent Inc. Asianparent offers a user-friendly app for Asian parents, providing parenting resources, health tools, expert advice, and a supportive community—all in one platform. We collaborated with them to improve the mobile app experience for ease of use and better community engagement and yet build revenue opportunities.
Problem Definition

How do we use data insights to improve experience for over 30 Mn users?


The process we followed
- Discovery Workshop & Research
- Secondary Research
- Information Architecture
- Wireframes
- Visual Designs
- Prototyping
Opportunities discovered
the EXPERIENCE we created




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We used brand's colour palette to create intuitive and to use trackers and illustrations to engage mothers with delightful visual elements.

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The IMPACT
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