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Project Focus
Mobile App + Consumer Electronics
Project Focus
Mobility + Transit

The Collaboration

SWVL, a tech-driven ride-sharing service, has expanded its footprint to 18 countries worldwide, revolutionising the way people commute. In their quest to create an unparalleled ride-sharing platform, SWVL sought the expertise of the Onething team, who served as design partners.

Industry
Consumer | UX Research
Automotive & Mobility
Platform
Services
UX Research | UI Design | Visual Design
Award
Website/App

Problem Definition

How can we introduce the mental model of ridesharing and community transport to the Middle-East market, in the era of Uber and other cab services.

The process we followed

01
Discovery Workshop  & Research
02
Key Page  Wireframes
03
Visual Exploration
04
Secondary Page Wireframes + Watch faces
05
Visual Designs
06
Prototyping
07
Design System & Handover
  1. Discovery Workshop & Research
  2. Key Page Wireframes
  3. Visual Exploration
  4. Secondary Page Wireframes
  5. Visual Designs
  6. Prototyping
  7. Design System & Handover

Opportunities discovered

01
Building the Model of Ridesharing

In today's day and age, most users are familiar with booking a cab through mobile, but the prospect of ridesharing, particularly in a minivan or bus had to be carefully introduced through a mindful onboarding.

02
Bold & Striking Visuals

Built for the UAE market, we utilized colours and fonts which resonated with that audience, leading to larger-than-life feeling throughout the UI

03
Pick & Drop

Since the picks and drops in ridesharing are far more time-sensitive than a point-to-point cab, we had to convey the urgency of being on-time to the users.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

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