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Project Focus
Mobile App + Consumer Electronics
Digitising buy, sell and exchange of preowned motorcycles
Project Focus
Automotive + Preowned

The Collaboration

Royal Enfield, a cult Indian motorcycle brand based in Chennai, is a legendary global motorcycle brand. Onething helped digitise and design a web platform for sell, buy and exchange of pre-owned motorcycles seamlessly and with trust.

Industry
Consumer | UX Research
Automotive & Mobility
Platform
Services
User Research | UX Design | Visual Design
Award
Website/App

Problem Definition

How can we establish credibility and gain the trust of users that this platform is the official source for second-hand Royal Enfield motorcycles?

The process we followed

01
Discovery Workshop  & Research
02
Key Page  Wireframes
03
Visual Exploration
04
Secondary Page Wireframes + Watch faces
05
Visual Designs
06
Prototyping
07
Design System & Handover
  1. Discovery Workshop  & Research
  2. Key Page Wireframes
  3. Secondary Page Wireframes
  4. Visual Designs
  5. Prototyping
  6. Design System
  7. Handover

Opportunities discovered

1
Intuitive Navigation and Engaging Micro Interactions

The homepage provides a clear overview of services at a glance, with engaging micro-interactions for a strong first impression. Easy navigation allows seamless switching between services.

2
Transparent Selling with User-Friendly Forms

The platform allows users to view their motorcycle's estimated selling price instantly, streamlining the selling process. Integrated online-offline support and CRM assistance ensure a smooth, hassle-free experience.

3
Quick and Easy Buying Experience with Personalised Features

The platform offers easy filters to help users find and buy motorcycles with all relevant details. The "Post a Requirement" feature lets users request specific bikes, helping the business adjust inventory based on demand.

4
Rev Up Your Experience: One-Stop Profile for Royal Enfield Enthusiasts

The platform offers a unified profile for both existing and potential Royal Enfield customers, eliminating the need for multiple logins. It also fosters community by providing exclusive benefits for motorcycle upgrades.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

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Our CLIENTS
ARE SAYING...

"Onething navigated customer pathways and resonated with the core ethos of Royal Enfield. The team built experiences across touchpoints, united by a design system, ensuring brand consistency across all channels"

Jatin Chhikara
Head - Digital Marketing, Royal Enfield
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