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Project Focus
Mobile App + Consumer Electronics
Engaging casual gaming community through engaging game play
Project Focus
Gaming + Community

The Collaboration

Rumble is real money play-to-win gaming app. It is part of Rusk Media which is a full stack “Gen-Z first” digital entertainment company with a premium content studio delivering social & OTT video IPs and a social UGC-gaming platform. Rumble came to Onething Design with the sole objective becoming India’s leading play-to-win product among Gen-Z audience.

Industry
Consumer | UX Research
Gaming
Platform
Services
UX Design | UX Research | Visual Design
Award
Website/App

Problem Definition

How do we engage users and keep them wanting more, focus on personalized experiences, regular updates and gamification.

The process we followed

01
Discovery Workshop  & Research
02
Key Page  Wireframes
03
Visual Exploration
04
Secondary Page Wireframes + Watch faces
05
Visual Designs
06
Prototyping
07
Design System & Handover
  1. Discovery Workshop  & Research
  2. Key Page Wireframes
  3. Visual Exploration
  4. Secondary Page Wireframes
  5. Visual Designs
  6. Prototyping
  7. Design System
  8. Handover

Opportunities discovered

01
Striking visuals and an easy learning curve

We aimed for quick onboarding and entertainment, getting users to play their first game within minutes. We proposed a TikTok-like homepage with game previews and a clear “Play for free” CTA to highlight the pay-to-play option.

02
Playful and playable; how we gamified a game platform

Rumble's visual design emphasizes engagement and playability, featuring futuristic fonts, 3D graphics, and icons for a bold yet approachable look. Its colorful and playful presentation enhances the user experience.

03
A seamless blend of immersive experiences & accessible gameplay.

Using UX laws like Jakob’s Law & Gestalt Principles, we simplified this loud, colorful platform. Users can quickly navigate onboarding & start playing within minutes by focusing on relevant workflows while keeping the rest of the app visible.

04
There’s a party on Rumble, and you are invited

Game invites for multiplayer increased by 50%! Users praised the app’s visual design and playfulness, and we reduced task completion time with effective indicators. Overall, the platform has been well-received.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

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