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Project Focus
Mobile App + Consumer Electronics
Designing for social sector for societal welfare
Project Focus
Website + Social Design

The Collaboration

Established in 1998, CBPS is a renowned research institution with deep expertise in governance issues. The organisation actively collaborates with the state governments across India to analyse emerging challenges and provides recommendations to policymakers. As a research-focused organisation, CBPS wanted an efficient way to organise their extensive research spanning 26 years to make it accessible for their diverse audience. At the same time, they required a fresh, modern redesign of the design language they approached Onething for the refresh!

Industry
Consumer | UX Research
Gov & Public Sector
Platform
Services
Branding & Identity Design | Website Design
Award
Website/App

Problem Definition

How might we organise and categorise years of extensive research in a way that allows for intuitive navigation and efficient discoverability for diverse users?

The process we followed

01
Discovery Workshop  & Research
02
Key Page  Wireframes
03
Visual Exploration
04
Secondary Page Wireframes + Watch faces
05
Visual Designs
06
Prototyping
07
Design System & Handover
  1. Discovery Workshop & Research
  2. Secondary Research
  3. Information Architecture
  4. Wireframes
  5. Visual Designs
  6. Prototyping
  7. Branding Activities
  8. Merchandise Creation
  9. Design System & Handover

Opportunities discovered

01
Unique Sections

Feature unique sections to highlight the organisation’s work and focus areas, while providing multiple entry points for users to easily explore content and enhance discoverability.

02
Visual Journey

We built a more enhanced journey featuring visual cues to capture the attention of the users, without overwhelming them with excess information.

03
Hierarchy Overhaul

We adopted a flat hierarchy system in CBPS' website, to improve discoverability and make content easier to scan, a key to analysing research reports.

04
Accessible-First Design

In the redesign we provided open-source tools to enhance inclusivity and accessibility for a diverse range of users which may be accessing the site.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

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Our CLIENTS
ARE SAYING...

I want to express my gratitude and my heartfelt joy that you and your team decided to work with us in creating such a lovely, functional, and engaging brand and website. We have worked with many design firms before, but no one really understood us the way that you and your team did.

Nivedhita Menon
Director
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