UX Design for Media Industry

Where content meets context—and clicks become loyalty.

INDUSTRY CHALLENGES

The media landscape is a battlefield of attention. With shrinking attention spans and soaring content volumes, platforms need more than just good content—they need fluid discovery, intuitive interfaces, and personalized journeys.

Poor content discovery and categorization across genres and formats 

Disjointed experiences across web, mobile, TV, and OTT platforms 

Drop-offs due to ads, paywalls, or unclear value exchange 

Lack of personalization for viewer segments 

Weak engagement models beyond content consumption

OUR APPROACH

Smart Content Surfacing

Filters, tags, trending carousels, and AI-led recommendations 

Multi-Device Consistency

Unified UX across OTT, mobile apps, smart TVs, and web portals 

Monetization Optimized

Native subscription nudges, smart paywall integration, ad-blocker handling 

Personalization at Scale

Dynamic UIs based on user type—guest, subscriber, freemium, premium 

WHO WE HELP

OTT & Video Streaming Platforms 

News & Magazine Apps 

Media Aggregator Platforms 

Creator & Publishing Tools 

Entertainment Networks & Broadcasters

PERFORMANCE UX IN ACTION

Phase

What We Did

Impact

Discovery

Conducted deep user research across viewer types

Defined flows for casual vs loyal users 

Strategy

Built CX journeys across freemium/premium tiers

Mapped UX to monetization strategy 

Execution

Designed responsive portals & mobile OTT flows

Improved average session duration 

Optimization

Monthly UI/UX experiments via CMS blocks

17% uplift in premium upgrade intent

WHAT OUR CLIENTS ARE SAYING...

Eshaan Gupta

Senior Vice President - Products & Growth

Grateful to the Onething team for rolling out the visual design for our Rumble Gaming App. App is now 1mn+ downloads strong and gearing up for US launch

Sridhar Iyer

Product Director- Revenue & Monetisation

I have had a great time working with Onething team. Every time I have worked on a project with them they have produced exceptional results.

Jani pasha

Co-Founder and CEO

The ability to bring out a story through engaging visuals, interactions and animations.

Let’s reimagine your platform with performance and trust at the core.

Smart Content Surfacing

Multi-Device Consistency

Monetization Optimized

Personalization at Scale

Helped revamp the Asianparent app to balance editorial, community, and product content.

Redesigned the end-to-end experience from game discovery to cash reward withdrawal.

Redesigned Lokal’s app to improve regional content discovery and community engagement.

WHO WE HELP

Catch the buzz from the crew

WHAT OUR CLIENTS ARE SAYING...

say

HELL

!

Helped revamp the Asianparent app to balance editorial, community, and product content.

Redesigned the end-to-end experience from game discovery to cash reward withdrawal.

Redesigned Lokal’s app to improve regional content discovery and community engagement.

Talk TO OUR DESIGN STRATEGY TEAM!!

Talk TO OUR DESIGN STRATEGY
TEAM!!