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Project Focus
Mobile App + Consumer Electronics
Easing the Higher-Education Journey for Students through Better Discovery and Enrollment
Project Focus
Responsive Website + Legacy Brand

The Collaboration

Lovely Professional University (LPU), a leading private institution in India, partnered with us to strengthen its global reach. Focused on providing a well-rounded education, LPU entrusted us to redesign their website, highlighting their international collaborations and attracting students from diverse backgrounds worldwide. The primary focus of the redesign was to streamline a vast amount of content into easily digestible and accessible bits, catering to the needs and wants of various different user personas along the way.

Industry
Consumer | UX Research
Education
Platform
Services
UX Design | UX Research | Visual Design | Front-end Development | Support
Award
Website/App

Problem Definition

LPU's website faced challenges with poor navigation, difficult access to key information, and an outdated representation of the university's core values. We were tasked to create a responsive, modern design that would effectively engage and inspire students worldwide, while aiding secondary personas such as parents, faculty and others to more effectively carry out their tasks.

The process we followed

01
Discovery Workshop  & Research
02
Key Page  Wireframes
03
Visual Exploration
04
Secondary Page Wireframes + Watch faces
05
Visual Designs
06
Prototyping
07
Design System & Handover
  1. Discovery Workshop & Research
  2. Key Page Wireframes
  3. Secondary Page Wireframes
  4. Visual Designs
  5. Prototyping
  6. Design System
  7. Frontend Development
  8. Handover & Support

Opportunities discovered

01
Modernizing LPU’s Digital Presence

We designed a fresh, dynamic visual direction for LPU, combining a classic colour palette with modern typography. This gave the website a timeless yet youthful feel, positioning LPU not just a leading institution in India, but globally as well.

02
Prioritising Mobile Experience

With 80% of users accessing the site via mobile, we made responsive-design a top priority. The website now provides a seamless, consistent experience across all devices, ensuring accessibility, and ease-of-access for all.

03
Streamlining Content for Better Navigation

By restructuring the LPU websites' vast information architecture, we improved navigation and discoverability. The simplified structure helps diverse users quickly and easily access content which is relevant to them.

04
Globalised Content Strategy

Most of the content strategy and UX writing across the website centred around positioning LPU as a global institution, not just a leader in India. We referenced various top universities and devised a unique tone-of-voice to be reflected through both microcopy, and visual designs.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

04
Crafting a guided learning journey

Designing a structured pathway that seamlessly guides users through their investment education journey, ensuring clarity and coherence in their learning experience.

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