Revolt
Services
UX Research, UX and UI Design, Usability Testing
Client Introduction
Revolt Motors is disrupting the Indian automotive sector with a set of revolutionary electric sportbikes feature-packed with swappable batteries that allow riders to go from 0-100% charge in 60 seconds. Along with the bikes, Revolt is introducing a groundbreaking ecosystem based on constant internet connectivity which can be accessed through the versatile companion app.
Design Challenges
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Insights From User Research
We researched the millennial urban commuters who were in the middle-income group. The three key insights were:
- For most millennial bike owners, the look and feel of the product matters is of primary importance.
- 84% of electric vehicle owners mention “long charging time” in the top three everyday issues
- 38% of users state that they would prefer to buy an electric vehicle over other traditional vehicles.
Design Strategy – UX
In order to best reproduce all the desired functionality from the mobile app, we created and applied a Core-Mantle-Crust approach to the overall Information Architecture. The Core includes functionalities directly affecting the bike such as features to change the bike’s sound or view the bike’s current properties such as location or estimated range. The Mantle includes functionalities resulting from the ecosystem’s aggregation and interpretation of Core functionalities, such as information of your location, trip history and battery swap history. The Crust comprises all elements typically required to complete the app such as onboarding, menu, payment methods, et cetera.
Visual Language
The app design was based entirely on shades of black and pure white to convey a sense of modernism and class complemented by a shade of green that represented the “electric” element of the brand. These elements also served a subtle callback to the famously futuristic (and digital) Tron bikes.
An epic
response
Testimonial
Saurabh Sharma
Head of Product Design at Revolt Motors
