Designing for Connected Mobility

In less than 10 years, Uber went from being non-existent to
being worth $75 billion in its IPO. This meteoric rise
spearheaded a new era of connected mobility apps, designed
to either take you places, bring things to you, or put you in touch
with your vehicle no matter where you physically are. The entire
tech industry fell in love with the “Uber for X” hype, and even
coined a term for it based on the unicorn – “Uberisation”.

Many of the largest startups today – Ola, Zomato, Swiggy,
Dunzo, Waymo, Lime, Urban Company, Myntra, Lyft, GrubHub,
Practo, and Delhivery, just to name a few – are run wholly or
partially on elements of connected mobility. Connected mobility
platforms have already attracted over $110 billion in investments
by 2018, according to research done by McKinsey.

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