Automotive and mobility companies in India are rapidly evolving into digital product organizations. With the rise of Software-defined vehicles (SDVs), vehicles have now evolved to offer digital experiences on wheels. And the brands winning in this space are those that are building better interfaces, smarter dashboards, and seamless mobility apps that riders and drivers actually want to use.
However, automotive UX is a different discipline entirely. These platforms involve complex systems, real-time data, multiple interfaces (vehicle, mobile, and web), and strict usability and safety considerations. As a result, many automotive brands work with specialized UX design agencies that understand mobility ecosystems and product design at scale.
In this blog, we’ll discuss the top 5 UX design agencies for automotive and mobility in India that have the domain depth, portfolio evidence, and design capability to handle the complexity of automotive and mobility briefs. Let’s get going!
1. Onething Design
Onething Design is a product UX and UI design and digital transformation agency that helps companies design complex digital platforms and digital-first products across SaaS, automotive, healthcare, BFSI, consumer, wearable tech, IT, and much more. The agency specializes in high-complexity experience design across mobility platforms, enterprise software, connected ecosystems, and large-scale consumer applications.
Headquartered in Gurugram, Onething Design works closely with product leaders, CX leaders, engineering teams, and digital transformation stakeholders to design scalable and intuitive digital experiences. The company provides end-to-end product design services, including UX research, product strategy, UI design, design systems, and usability validation.
Modern mobility solutions, such as EV ecosystems, connected vehicle platforms, telematics dashboards, fleet management systems, and mobility-as-a-service (MaaS) platforms, require deep product thinking, data visualization expertise, and system-level UX architecture rather than simple interface design.
Over the years, Onething Design has developed strong expertise in designing data-heavy platforms, operational dashboards, and multi-interface ecosystems, which are increasingly central to the future of automotive and mobility products.
Automotive & Mobility Capabilities
Onething Design’s automotive UX practice covers the full spectrum of touchpoints a modern vehicle brand or mobility platform needs to design for:
- HMI & Infotainment Design: Designing in-vehicle interfaces that comply with driver distraction standards while remaining intuitive and brand-consistent. This includes instrument clusters, center console UIs, and connected infotainment systems.
- 3D Product Configurators: Building interactive, photorealistic vehicle configurators for web and mobile that allow customers to personalise colour, variant, and accessories in real time.
- Mobile App Design: End-to-end UX and UI for rider apps, owner apps, fleet operator dashboards, and companion apps that extend the vehicle experience beyond the cabin.
- Design Systems: Scalable, component-based design systems built specifically for automotive digital ecosystems, ensuring consistency across app, web, HMI, and dealer-facing tools without rebuilding from scratch every product cycle.
- Fleet Management Platforms: Complex, data-dense operator interfaces for commercial vehicle fleets – balancing information density with operational clarity for dispatchers, fleet managers, and logistics teams.
- EV & Charging Experience Design: UX for electric mobility platforms, including charge point operator apps, EV owner interfaces, and charging network dashboards – an area of growing depth given their work with Statiq, one of India's largest EV charging networks.
- Web & Brand Digital Experience: High-fidelity web experiences for automotive brands that go beyond marketing pages – configurators, dealer locators, service portals, and ownership journey touchpoints.
Key Strengths
- Expertise in Complex Product UX: Automotive and mobility products often involve real-time data, operational workflows, and multiple user roles. Onething Design specializes in simplifying complex systems into intuitive digital experiences.
- Product-Led Design Approach: The agency collaborates closely with product managers, engineering teams, and business stakeholders, ensuring design decisions align with product strategy and technical feasibility.
- Research-Driven UX: Onething Design emphasizes deep UX research and behavioral insights, helping mobility companies understand drivers, riders, fleet operators, and operational teams before designing the experience.
- Scalable Design Systems: By building robust design systems, Onething enables mobility companies to scale products across platforms while maintaining consistency and speed of development.
- Focus on Business Impact: Onething Design focuses on measurable outcomes such as improving product adoption, reducing operational friction, increasing usability, and accelerating product development cycles.
Notable Clients
Onething Design has partnered with several leading automotive, mobility, and EV platforms, including Royal Enfield, Norton Motorcycles, TVS Motors, Eicher Motors, Ashok Leyland, NueGo, Swvl, and Statiq – helping them design digital products, platforms, and operational systems. These collaborations span vehicle manufacturers, electric mobility providers, and digital mobility platforms, thereby allowing Onething to gain deep insights into the evolving automotive ecosystem.
Why Automotive & Mobility Brands Work with Onething Design
Automotive and mobility companies often partner with Onething Design when they need a UX design partner capable of solving complex product challenges across digital mobility ecosystems. Here’s why automotive and mobility brands prefer working with Onething Design:
- Strategic Product Thinking: The agency contributes not only to interface design but also to product strategy, feature prioritization, and experience architecture, helping mobility companies build scalable digital products.
- Close Collaboration with Product & Engineering Teams: Onething Design works closely with internal product and engineering teams, enabling faster iteration, better alignment, and more efficient product development cycles.
- Stellar Design Standard & Global Recognition: Onething Design has been recognised as Best Design Studio by DNA Paris, won Best Design Project at Kyoorius, received the Indigo Award Gold for UX, Interface & Navigation, and holds a 4.9 star rating “Top Rated” status on Clutch. Such a combination of international design excellence and verified client satisfaction is something that a few Indian design agencies can match.
- CX and Digital Transformation Partnership: Beyond design execution, Onething Design also partners with organizations on CX and digital transformation initiatives. The agency helps improve end-to-end digital journeys and operational workflows through services such as CX strategy, UX audits, service design, and design system implementation, supporting large-scale digital modernization.
To sum up, Onething Design brings three things that are hard to find together in one agency – automotive domain knowledge, a team large enough to execute at program scale, and a design standard that has been independently recognised by international award bodies and verified by an impressive client satisfaction score.
2. Frog
Frog is a global design and innovation consultancy known for helping organizations design digital products, services, and customer experiences. Founded in 1969, the firm has worked with companies across industries, including automotive, technology, financial services, and retail.
Now part of Capgemini Invent, frog combines experience design, business strategy, and technology consulting to help organizations develop new digital products and transform customer experiences. The agency operates globally with studios across North America, Europe, and Asia, and has collaborated with several leading automotive manufacturers on vehicle interfaces, mobility services, and digital platforms.
Automotive & Mobility Capabilities
Frog supports automotive and mobility organizations across several experience design and innovation areas:
- UX and UI design for in-vehicle infotainment systems
- Design of connected vehicle experiences and digital ecosystems
- User experience design for mobility platforms and mobility services
- Digital product design for automotive mobile apps and customer platforms
- Concept design and innovation workshops for future mobility experiences
- UX research focused on driver behavior, passenger journeys, and mobility interactions
Key Strengths
- Global design consultancy with multidisciplinary teams
- Strong expertise in experience strategy and service design
- Capability to combine design, business strategy, and technology consulting
- Experience working with large enterprise organizations and OEMs
Notable Clients
Some notable automotive and mobility clients associated with Frog include Porsche, Volvo Group, Hyundai, and Alto.
3. Elephant Design
Elephant Design is an India-based design and innovation consultancy known for its work in industrial design, product innovation, brand strategy, and experience design. Founded in Pune, the firm works with organizations across industries to create user-centered products, services, and brand experiences.
The company combines design strategy, research, product design, and digital experience design to help organizations develop new products and improve customer interactions. Its work spans multiple sectors, including transportation and mobility, consumer products, healthcare, and infrastructure.
Automotive & Mobility Capabilities
Elephant Design supports transportation and mobility companies through design strategy and product innovation initiatives such as:
- Automotive product innovation and vehicle design research
- Passenger and driver experience research for new vehicle concepts
- Design strategy for mobility ecosystems and transportation services
- Development of mobility-focused digital platforms and research tools
- Retail and dealership experience design for automotive customer journeys
Key Strengths
- Strong expertise in industrial design and product innovation
- Deep capabilities in design research and design thinking
- Experience with automotive product strategy and vehicle experience research
- Ability to combine physical product design with digital experiences
Notable Clients
Elephant Design has worked with automotive brands including, Bharat Benz, Jawa, and Uber.
4. Designit
Within the mobility sector, Designit focuses on designing future mobility ecosystems, digital mobility services, and passenger experiences across transportation platforms and connected environments.
Designit is part of Wipro, which enables it to combine design, strategy, and technology consulting to support large-scale digital transformation programs. The firm works across industries such as mobility, aviation, healthcare, finance, and technology, helping organizations create human-centered solutions and innovative digital platforms.
Automotive & Mobility Capabilities
Designit works with mobility and transportation organizations across multiple experience and innovation areas:
- UX and service design for mobility platforms and transportation services
- Design strategy for connected mobility ecosystems
- Passenger and traveler experience design for airports, airlines, and public transportation
- Digital product design for connected vehicle and mobility applications
- Research and innovation initiatives exploring future mobility and urban transportation systems
Key Strengths
- Global experience innovation consultancy with multidisciplinary teams
- Combines strategy, design, marketing, and technology capabilities
- Strong expertise in service design and complex customer journeys
- Ability to deliver design integrated with large-scale digital transformation programs
Notable Clients
Designit has collaborated with global brands across the mobility and aviation sectors. These include - Lufthansa, Brussels Airlines, and Mahindra & Mahindra.
5. NetBramha
NetBramha is a product design studio headquartered in Bangalore that focuses on user experience strategy, product design, and digital experience transformation. Founded in 2008, the company works with startups, enterprises, and global brands to design digital platforms, mobile applications, and enterprise software using design thinking and human-centered design principles.
Within the transportation and mobility sector, the firm focuses on designing travel platforms, vehicle rental services, logistics systems, and mobility applications, helping companies improve digital experiences across the customer journey.
Automotive & Mobility Capabilities
NetBramha supports transportation and mobility companies across multiple design areas:
- UX and UI design for travel, transport, and mobility platforms
- Digital product design for vehicle rental platforms and shared mobility services
- Service design for end-to-end travel and transport customer journeys
- Integration of technologies such as AI, IoT, voice assistants, gesture control, and AR in mobility interfaces to enhance safety and usability
Key Strengths
- Strong capabilities in UX research, product strategy, and UI/UX design
- Experience designing enterprise platforms and mobility-related digital products
- Focus on human-centered design and design thinking frameworks
Notable Clients
NetBramha has worked on projects such as experience design for mobility platforms and vehicle rental services like Sixt.
How to Choose the Best UX Design Agency for Automotive Projects
Choosing the right design partner often depends on evaluating how well an agency understands the automotive ecosystem, product complexity, and long-term platform scalability. The best UX partners bring not only strong design capabilities but also product thinking, research expertise, and the ability to collaborate closely with engineering and business teams.
Let’s take a look at some important factors that automotive and mobility companies should consider when evaluating UX design agencies.
1. Evaluate Domain Experience in Automotive & Mobility
Automotive UX design differs significantly from typical consumer app design. It often involves vehicle interfaces, driver experiences, telematics systems, mobility platforms, and operational dashboards used by multiple stakeholders such as drivers, fleet managers, and service teams.
Agencies with prior experience in automotive or mobility projects are more likely to understand industry constraints, safety considerations, and ecosystem complexity. This experience helps them design solutions that align with real-world mobility use cases and operational requirements.
2. Assess Product Design Capability
Automotive products often require end-to-end product design, including research, information architecture, interaction design, and usability testing. Agencies that focus only on visual UI design may struggle with the complexity of mobility platforms.
A strong UX design partner should demonstrate expertise in product strategy, system thinking, and experience architecture, ensuring that the design supports the overall functionality and scalability of the product.
3. Review Case Studies in EV, Mobility Apps, or Automotive Platforms
One of the most reliable ways to evaluate a UX agency is by reviewing relevant case studies. These projects reveal how the agency approaches complex problems, conducts research, and delivers measurable outcomes.
Relevant examples in this context may include EV platforms, mobility applications, connected vehicle experiences, telematics dashboards, or fleet management systems. Case studies help decision-makers understand the agency’s ability to design solutions for similar product environments.
4. Check Collaboration Models with Product Teams
UX design in automotive projects rarely happens in isolation. Successful projects typically require close collaboration between designers, product managers, engineers, and business stakeholders.
Organizations should evaluate whether the agency supports integrated collaboration models, such as embedded design teams, design sprints, or iterative product development. Agencies that work closely with internal teams can accelerate decision-making and reduce friction during development.
5. Compare Strategic Thinking vs Execution Capability
Some design agencies primarily focus on execution, while others contribute to product strategy, experience vision, and long-term platform planning. Automotive companies building large digital ecosystems often benefit from partners that can support both.
Evaluating how an agency balances strategic thinking with practical execution helps ensure the design partner can guide the product from early concept stages through detailed interface design and implementation.
Also Read: 10 Best UX Design Agencies to Partner With in 2026
What’s the Cost of Hiring a UX Design Agency for Automotive & Mobility Projects?
The cost of hiring a UX design agency for automotive and mobility projects can vary widely depending on the scope of the product, research requirements, and the level of strategic involvement required from the design partner.
Most UX agencies price their services based on project scope, team structure, and the duration of collaboration rather than a fixed rate for design deliverables.
Let’s take a look at the common pricing models and cost considerations for automotive and mobility UX projects.
Typical Pricing Models
- Project-based: In a project-based model, the UX design agency charges a fixed fee for a defined scope of work such as UX research, product strategy, UI/UX design, or usability testing. This model works well for organizations that need help with specific product phases, such as redesigning a mobility app, designing a new EV platform interface, or conducting UX research for a fleet management system. The scope, deliverables, timeline, and cost are typically defined at the start of the engagement.
- Dedicated design teams: Many companies building complex automotive or mobility platforms prefer a dedicated UX design team model, where designers from the agency work as an extension of the client’s product team. This model is common for long-term product development initiatives such as connected vehicle ecosystems or enterprise mobility platforms. It allows organizations to scale design resources while maintaining close collaboration between designers, engineers, and product managers.
- Design retainers: Some organizations engage UX agencies on a retainer model, where the agency provides ongoing design support for a monthly fee. Retainers are often used by companies that need continuous UX support for product improvements, feature design, usability testing, and design system maintenance. This approach ensures consistent design quality while allowing teams to respond quickly to new product requirements.
Also Read: UI/UX Design Cost for SaaS in 2026 (Pricing Guide)
Estimated UX Design Costs in India
UX design costs in India vary based on the agency’s experience, project complexity, and team composition. As a general benchmark:
- Small UX design projects or audits may range from approximately ₹5 lakh to ₹20 lakh.
- Mid-sized product design engagements, such as designing a mobility platform or EV companion app, often range between ₹20 lakh and ₹60 lakh.
- Large-scale product design programs involving research, strategy, and design systems for complex automotive platforms can exceed ₹60 lakh or more, depending on the scope and duration.
Dedicated design teams typically charge monthly rates based on the number of designers and specialists involved, while retainers may vary depending on the expected level of ongoing support.
The Right UX Partner Can Define How India Remembers Your Brand
The automotive and mobility brands that will lead the next decade are the ones that understood early, before it was obvious, that the screen is the product, the app is the showroom, and the interface is the first thing a customer touches before they ever touch the steering wheel.
Picking a UX agency for a brief this complex isn’t like hiring for a website redesign. You need a team that has been inside automotive problems long enough to know where the bodies are buried – the edge cases, the hardware constraints, the dual-persona design challenges, and the regulatory considerations that a talented generalist agency will discover six weeks into your sprint.
If you’re early in your search and want to start with the agency that has the deepest automotive portfolio in India, Onething Design is a natural first conversation.
Know what you want to build? Get a free 30-minute automotive UX consultation with Onething Design →