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Conversion Rate Optimization (CRO) Agency

You don’t need more traffic—you need more action. CRO isn’t about redesigning your product. It’s about refining what already exists to drive measurable outcomes—more signups, more purchases, more engagement. At Onething Design, we combine behavioral UX insights, performance analytics, and rapid experimentation to turn underperforming journeys into growth engines. From landing pages to payment flows, we help you move the needle—without guesswork.

Why CRO Matters

Your users are already here. The question is—why aren’t they converting?

CRO impacts:

Revenue Growth – More conversions from the same traffic = more top-line impact
Marketing ROI – Reduce CAC by improving post-click experiences
User Acquisition – Increase signups, trials, and subscriptions
Retention – Remove frictions that silently kill second-time use

A/B Testing Maturity – Build a culture of experimentation and evidence

MEASURABLE IMPACT

Checkout conversions

+40%

increase in landing page or checkout conversions

Form abandonment

-35%

reduction in form abandonment

CTA engagement

+50%

lift in CTA engagement and scroll depth

Bounce rates

-20%

drop in bounce rates on key user journeys

HOW WE DO IT

CRO Process at Onething Design

Funnel Audit & Drop-Off Diagnosis

We map your conversion funnel across channels, analyzing flows, exit points, and hesitation zones, while reviewing analytics and session recordings to identify where and why users drop off.

Hypothesis Building & Opportunity Framing

We turn findings into testable hypotheses and prioritize them using an impact-effort matrix to focus on what matters most.

UX & Microcopy Enhancements

We drive big results with strategic redesigns, optimizing CTAs, form design, trust elements, and page performance to influence user behavior.

Bounce rates

We implement changes through rapid test cycles using tools like Google Optimize, tracking metrics and user behavior shifts to make data-driven decisions.

INDUSTRIES WE WORK IN

Retail & E-commerce

D2C

Health & Wellness

Automotive & Mobility

HealthKart

E-commerce experience for India's largest health & wellness store

Coca-Cola

D2C Ecommerce app experience for Coca Cola Maldives

TVS Racing

Responsive website experience for TVS motorsports

View all projects

WHAT OUR CLIENTS ARE SAYING...

Manish Goyal

Head of Product and Analytics, HealthKart

"Quality of work was exceptional, the team provided intuitive UX flows, user and competitor understanding and a high quality UI that encapsulates the brand identity of HK. The best part was that the HK team was included in the process and decisions, and was consulted at every milestone. This ensured a smooth completion of the project that helped us meet our goals."

Aabir Chatterjee

Manager, Marketing - Brand Coca-Cola™

The design work & the attention to detail. This project was a new, learning experience for me and the team made sure that they made a positive impact.

Saurabh Khullar

Chief CX Officer, TVS Motors

We have worked with Onething on multiple standalone projects in the past. The success of them gave us confidence to onboard them as long term digital CX Partner.

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Any more QUESTIONS?

What is a CRO agency, and how can Onething Design help improve our website conversions?

A CRO agency specializes in optimizing your digital platforms to increase the percentage of users who take a desired action—such as signing up, purchasing, or requesting a demo. At Onething Design, we combine UX design, data analytics, and behavioral insights to identify friction points and enhance user journeys for better conversion rates.

What kind of businesses can benefit from your CRO services?

Whether you're a startup looking to validate your MVP, an e-commerce brand aiming to boost sales, or an enterprise optimizing user flows, our CRO services are tailored to your goals. We’ve worked across industries—from fintech to healthcare—delivering measurable improvements in user engagement and ROI.

How do you measure the success of a CRO project?

Success is measured using KPIs such as conversion rate uplift, bounce rate reduction, improved user engagement, and increased ROI. We set clear goals at the start of each project and continuously test, iterate, and report to show progress and impact.

How is Onething Design different from other CRO agencies?

Unlike traditional CRO agencies, Onething Design integrates deep UX/UI expertise with CRO strategy. Our design-led optimization focuses on both performance and aesthetics, ensuring that every change not only improves conversion but also enhances brand experience.

Is CRO a one-time project or an ongoing service?

While short-term improvements can be made, CRO is most effective as an ongoing process. We work in iterative cycles—analyzing data, testing hypotheses, and refining designs—to continually improve your digital experience and drive sustained growth.

What we offer

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Retail & E-commerce

D2C

Health & Wellness

Automotive & Mobility

HealthKart

Coca-Cola

TVS Racing

Any more QUESTIONS?

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What we offer

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