In the world of website designing, one is no stranger to the indispensability of mobile-friendly designs. You hear about it everywhere. The consensus is quite clear: regardless of the industry or service, your website better be mobile optimised!
The demand for UI design for mobile keeps on growing. Stepping on this rising trend, many UI/UX designers and agencies have found a new market.
Such heavy emphasis on achieving the best mobile screen experience presents a trying creative challenge to designers. In that regard, you may find many leads aren’t ready to pay the fair price for decent mobile UI designs.
So, do you give in as per the demand?
You don’t have to; if you can convince them of reaping the maximum ROI.
The idea of ROI on UI design may sound very abstract, but it is critical. What isn’t measured is not rewarded rightly. If designers can learn to communicate in terms of ROI, they’ll get better at client management.
UI/UX ROI Matters, so learn to measure it
While as a designer, you easily see the inherent value in improving the user experience, others may not. Those others are often who fund the project; such as clients, managers, & product developers.
You will communicate so much better when you speak with the stakeholders in terms of ROI when discussing UI design for mobile. Below are some of the ways to understand and measure ROI.
- Settle on a set of metrics
Come up with relevant metrics that quantify the effect of mobile design UI on user experience. Some of these can be – ease-of-use rating, conversion rates, frequency of return visits, time on task.
- KPIs – Key Performance Indicators
For relevant KPIs, you need to ask: what does the organisation or the client care about? Think about the stakeholders, representatives, and executives, and what they care about. Some common KPIs for UI design for mobile are profit, customer lifetime value, and cost.
- Draw relations between KPIs and UI metrics
Here, you are looking for some kind of conversion ratio. Measuring ROI is similar to converting one unit to another.
Let’s take the example of ROI over redesign in terms of cost savings on customer-support personnel. In this situation, ROI can be thought of as cost savings after a redesign.
And, cost savings = ticket reduction X cost per ticket.
Where, ticket reduction is the amount by which customer requests on-site fell in number after redesigning. Cost per ticket is the average fee of a personnel’s time to solve a ticket.
Now that you have a way to measure the ROI of a UI design project for mobile, you need to maximise it. One such way is to actually apply ui mobile design principles so as to make the most of every penny.
Tips to ensure the best ROI in UX designing
1. Assess what’s working and what’s not
Firstly, don’t go by assumptions and opinions. Expert designers rely on solid data and surveys to determine what to change and how to go about it. Let data guide you. You can use any trusty tool like Google Analytics, Crazy Egg, or Yahoo analytics.
Look for bounce rates for every page and heat maps. With the help of these tools, you can zero in on the problem points and avoid a complete overhaul.
2. Set clear business goals that target UI design for mobile
Use goals to direct your design decisions and act as a guide to your UI/UX design. These targets can be to increase sales, generate more leads, and increase customer loyalty. Your goal isn’t to make a website as pretty as possible but to make it serve the customers better.
3. Use a web strategy
A site design strategy must incorporate all the keystones of great design. Including graphics experts, content specialists, copywriters, and product experts should be a part of the plan.
Templates for mobile app design can be a time saver when made a part of your strategy. Proper delegation of responsibilities and project tracking will also help greatly.
4. Profile your audience
In today’s age of high competition, standing out is difficult. So, what do you do to stay relevant? Maybe, not try so hard to stand out! Instead, cater to your audience with customisation.
By knowing your audience closely, you can gain ground into a niche where competition isn’t so stiff. Remembering Pareto’s principle serves well here; 20% of your customers generate 80% of the revenue. So, align your UI design for mobile accordingly.
5. Test, launch, refine, & repeat.
User behaviour is constantly evolving. Staying in touch with the latest trends and styles on UX designs goes a long way to ensure that the site keeps drawing visitors. Testing the design with a pre-launch is a great way to gauge the final experience of the end-user.
Apply the A/B testing method to improve engagement and optimise towards UI design for mobile. Additionally, study the competition and gain more insights into the things they are doing better.
When you put the effort in increasing the ROI on design, you identify problems that would be ignored otherwise. Improve UI design for mobile with the above tips and revel in all the showered praises!