UX Design for Telecommunications Industry

Simplifying connectivity. Scaling trust.

INDUSTRY CHALLENGES

The telecom industry is evolving fast—from traditional prepaid plans to digital-first experiences, IoT, 5G, and bundled offerings. But with legacy systems and fragmented apps, the UX often feels stuck in the past.

Complicated plan discovery and recharge journeys 

Friction in KYC, SIM activation, and onboarding 

Cluttered dashboards for usage tracking, billing, and upgrades 

Low digital adoption in Tier 2 and 3 regions 

Inconsistent CX across retail, web, app, and call centers

OUR APPROACH

Plan Discovery Reimagined

Clean filters, personalized nudges, and one-tap recharges

Seamless KYC & Activation

Mobile-first, OCR-based journeys with progress visibility 

Usage Dashboards

Modular, real-time data blocks for data, voice, roaming, billing, and support 

Omnichannel CX

Unified experience across app, web, store, and IVR 

WHO WE HELP

Mobile Network Operators (MNOs) 

Telecom SaaS Platforms 

Broadband & Fiber Providers 

IoT SIM Management Solutions 

Multi-service Bundled Telcos

PERFORMANCE UX IN ACTION

Phase

What We Did

Impact

Discovery

Mapped urban/rural telecom behaviors

Identified barriers to digital adoption 

Strategy

Defined UX KPIs across recharge, billing, care

Designed journeys around retention 

Execution

Revamped app and dashboard interfaces

Reduced app drop-offs by 28% 

Optimization

Built modular system for A/B testing & rollouts

Improved engagement with targeted nudges

WHAT OUR CLIENTS ARE SAYING...

Kartik Bhandari

Product Manager

Since launching the platform, the general feedback from external stakeholders has been widely positive and encouraging.

Let’s reimagine your platform with performance and trust at the core.

Plan Discovery Reimagined

Seamless KYC & Activation

Usage Dashboards

Omnichannel CX

Worked with Airtel IQ to redesign their call and communication management platform for enterprises.

Collaborated with Murphi to develop AI tools that assist telecom teams in designing internal dashboards.

WHO WE HELP

Catch the buzz from the crew

WHAT OUR CLIENTS ARE SAYING...

say

HELL

!

Worked with Airtel IQ to redesign their call and communication management platform for enterprises.

Collaborated with Murphi to develop AI tools that assist telecom teams in designing internal dashboards.

Talk TO OUR DESIGN STRATEGY TEAM!!

Talk TO OUR DESIGN STRATEGY
TEAM!!