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CX Audit

CX Audit

Customer Experience (CX) is the sum of every impression, interaction, and moment your brand creates. And most brands are only optimizing a fraction of it. A CX Audit helps you step back—beyond screens and features—to understand the real journey your customers go through. We map how they discover you, trust you, buy from you, and come back (or don’t). The result? A clearer, more connected, and more profitable experience ecosystem.

Contact Us
Contact US
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DAT
SVWL
tHERMAX
Hero
HT Media
LPU
Masters union
Airtel
Kotak
Noise
Coca cola
Boat
DAT
SVWL
tHERMAX
Hero
HT Media
LPU
Masters union
Airtel
Kotak
Noise
Coca cola
Boat
GreyOrange
Apollo247
Decathlon
MamaEarth
NeuGo
Royal Enfield
HBK
itc
RBL Bank
GreyOrange
Apollo247
Decathlon
MamaEarth
NeuGo
Royal Enfield
HBK
itc
RBL Bank
DAT
SVWL
tHERMAX
Hero
Yatra
TVS
Qubo
HT Media
HealthKart
HDFCSecurities
DAT
SVWL
tHERMAX
Hero
Yatra
TVS
Qubo
HT Media
HealthKart
HDFCSecurities

Why CX Audits Matter

CX Audit

Customers don’t think in silos. But most businesses operate in them.

CX audits uncover:

  • Experience Gaps – Where expectations and delivery don’t match

  • Broken Journeys – Drop-offs between marketing, product, support

  • Brand Dilution – Messaging inconsistencies across touchpoints

  • Support Failures – Delays, poor empathy, lack of closure

  • Retention Risks – Why customers try once but don’t return

Systemic Frictions – Manual handoffs, tech debt, siloed teams

MEASURABLE IMPACT

NPS

30

point increase in NPS post-intervention

Support tickets

-40%

reduction in support tickets by improved self-service

Service Renewal

+35%

uplift in repeat purchase or service renewal

Cancellation rates

-20%

drop in refund or cancellation rates

HOW WE DO IT

Stakeholder Alignment & CX Goal Definition

We align with teams to define key CX stages, priority personas, and success metrics like NPS, CSAT, LTV, and churn.

Journey Mapping & Touchpoint Audit

We map real user journeys across digital and offline channels, identify high-friction and high-emotion moments, and evaluate transitions between touchpoints like web, app, store, support, and CRM.

Voice of Customer & Sentiment Analysis

We analyze feedback through surveys, interviews, and audits to uncover unmet needs, language gaps, and loyalty blockers like drop-offs and refunds.

Cancellation rates

We benchmark your current CX against your brand promise and competitors to spot disconnects in design, support, messaging, or policy, and identify key moments where customer trust breaks down.

INDUSTRIES WE WORK IN

Automotive & Mobility

Automotive & Mobility

Retail & E-commerce

Retail & E-commerce

BFSI

BFSI

View all projects

Royal Enfield MiY

Royal Enfield MiY: 3D Configurator Design Case Study

RBL Bank Credit Cards

Designing credit card portfolio for leading private Indian bank

PVR Cinemas

Improve movie booking and loyalty experience for India's biggest multiplex chain

View all projects

Catch the buzz from the crew

SAUMYA SINGH
Sr. UI Designer

Onething has people with such diverse and unique mindsets that there’s so much to learn from every individual, be it a team lead or an intern. It’s a culture where learning goes beyond work, where we learn how to live.

WHAT OUR CLIENTS ARE SAYING...

Jatin Chhikara
Global Head - Marketing

“Onething navigated customer pathways and resonated with the core ethos of Royal Enfield. The team built experiences across touchpoints, united by a design system, ensuring brand consistency across all channels.”

Let’s Collaborate to turn your vision into reality!

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