Strategize

A movie-goer selects the movie before they decide upon a theatre. We repurposed the design to reflect this central ideology. Since most users open the app to book tickets for an upcoming movie, we reprioritized the existing dashboard to facilitate movie discoverability. We divided user actions into two parts; the first category represented those that were central to booking a movie ticket, while the second group comprised all other ancillary actions taken on the app. The actions that were deemed first priority were arranged intuitively in the sidebar to provide easy access and improve functionality. We also replaced text tabs with engaging iconography to help users navigate through locations and notifications.

To improve the movie booking flow, we improvised and improved upon the user journey from the movie’s landing page, to applicable offer selection and finally to seat selection and checkout. We punctuated the movie landing page with relevant movie details such as details of the plot, star cast, language options, viewing options such as 3D/4d experiences to entice the users, and make room for customized choices. On the main landing page, we used bold images from movie scenes to represent the movie with visible “BOOK” CTAs to draw user attention and propel decision making. This flow was further tweaked to display F&B offers as pop-ups rather than as an individual page to prevent user drop-offs. While designing the seat selection screen, we employed the use of intelligent iconography to offer variations such as handicap seats and handicap companion seats without causing an informational clutter. 

To provide a differentiated user experience for PVR privilege program members, we created an exclusive login and personalized onboarding process. Exclusive members get to curate their experiences during onboarding by selecting their favorite movies. This functionality gives them access to a unique home feed that displays movies that match their preferences first, instead of the featured movies showcased on regular user home feeds. As a part of the redesign, PVR privilege members get to personalize their genre selections, bookmark future movie releases and preferred theatres to receive curated content and notifications for the same.