Structuring content design

We designed the content architecture such that each entity had its own page, which could be accessed easily through the ecosystem tab in the navigation bar of the main listing page. A high-functioning search setup rounded out all key functionality needed for any kind of user to find the exact information they would be looking for.

Furthermore, to aid the users in their search for relevant content, we implemented a comprehensive design system that would offer NASSCOM the right amount of flexibility to display information through the use of simple template workflows for creating, curating, and publishing content on the platform.

We designed a series of sections, or “rails”, that could be placed interchangeably on any website page and would be populated with content of a specific type, topic, or area of focus. Within these rails, users could find featured content – videos, articles, missions, upcoming events, et cetera. -, as well as a link to similar content. These rails could also be interspersed with “banners”, which would be able to highlight specific content above others as needed.

Design Strategy – UI

Using the brand guidelines provided by India AI, we ensured that all our sections change background colors between black, white, and orange, to give the webpage a dynamic and refreshing outlook. Within each section, we used the other two colors sparingly; we maximized whitespace and minimized clutter to ensure a clean and readable experience irrespective of the order in which the sections or their elements were placed.