The Collaboration
We approached the project with a simple principle: Frictionless travel starts with frictionless booking.
Our focus was to create a booking flow that minimized user effort, reduced drop-offs, and gave first-time users the confidence to complete transactions smoothly.
We also ensured the digital experience reflected Nuego’s brand pillars of sustainability, modernity, and comfort.
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Problem Definition
As a new-age mobility brand, Nuego needed a booking experience that felt as innovative as their buses. Their goal was to make ticketing effortless, intuitive, and reliable—across both mobile and web platforms.
The process we followed
- Brief Understanding
- User Research
- Information Architecture
- Wireframing
- Visual Explorations
- UI Design
- Communication Design
- Finalisation & Handover
Opportunities discovered
the EXPERIENCE we created
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The Nuego design system didn’t just define the present experience — it became the blueprint for how Nuego’s digital touchpoints will evolve seamlessly in the future.
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The IMPACT
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Our CLIENTS
ARE SAYING...
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