UX/ UI design is the language of communication between a user and a product. Good experience design is able to create a win-win situation for all the involved stakeholders. It’s able to generate revenue for the businesses, solve the user problems, and also contribute to improving the quality of life. As more and more products and services move online, the benefits of a good UX/UI strategy outweigh the costs by a mile. Here are some definite known ROI of UX design:
1. An in-depth understanding of the product and the audience
While conducting research designers are most often able to identify the need gap between product and users. They are able to discover important features that can create USP of the products. It is extremely crucial to have designers involved in the product strategy phase to craft product distinction and beat competition. These insights will help create the internal ideology for the product which we execute through design.
2. Helps in planning the product life cycle
UX research reveals key pointers that signify whether the product in itself is an early innovation or a late-stage improvement in a developed industry. UX design will accordingly perform the task of educating early adopters and/ or leveraging prior learnings of existing applications and platforms. In this way, the resulting product will be a win-win from the organization as well as the users.
3. Increased personalization
The UX design process requires the creation of different personas depending on the users’ that will be accessing the product on a daily basis. Experience design is fundamental in understanding the nuances of differentiation in these personas and tweaking the design to fulfill differences in user objectives as well. This customization and attention to detail help companies win customers in the long-run. For example, Spotify serves music to you based on your preferences.
4. Good UX means better ROI
UX design optimization is useful in the reduction of errors. If the user experience is favorable, UX designers have to spend less time preparing iterations and trouble-shooting errors in design. Great user experience is intuitive and interactive which in turn increases the overall adaptability of the application, which means more users and better conversion. Getting something done the first time around reduces the need for fixes and repairs in the future saving the organization precious time and money. Forester Research shows that, on average, every dollar invested in UX brings 100 dollars in return. That’s an ROI of a whopping 9,900 percent.
5. UX/ UI design improves the quality of life
Good design doesn’t just build value in the company’s life, it also adds value to the user. The good design translates into operational and transactional efficiency which adds to the quality of human life. A good solution aims to provide the best possible answer to a problem at hand. For example, a B2B product can increase productivity, reduce mundane tasks and improve efficiencies. A B2C product /can increase the quality of general life and help individuals in their daily chores by providing one-tap solutions such as e-commerce, food delivery et cetera. Good design also factors for inclusive design and serves all parts of society without discriminating between users on the basis of language, location, cognitive ability and overcome certain learning disabilities as well. UX/UI takes into account different environmental factors of our society.
6. Continuous Improvements
A good design takes continuous feedback and keeps updating and improving itself to serve users better. Let’s take the example of the social networking app Facebook. It was not the first company in the industry at the time; other websites like Myspace and Orkut had already captured the market share. However, not only was Facebook’s UX/UI more evolved, but it also kept evolving to keep pace up with the user’s evolving needs based on the suggestions they received. Continuous improvements in design keep the product relevant in the long run.
7. Good design creates brand recall
Good design is an exercise in branding; when done well it provides instant recall for the product and company. A memorable UX/UI experience becomes synonymous with the product itself and establishes itself as the industry standard. For example, while browsing the dating app Tinder, the user is expected to swipe left to reject a prospective and right to accept and express interest. This functionality is now widely recognised as a Tinder feature and has gathered rave reviews for the product design from the industry and users both.
8. Good design establishes a competitive advantage
As we’ve highlighted in the last point, people use apps they remember. A good design often proves to be a strong differentiator between good apps and exceptional ones. Good design can help the product win over precious real estate on a user’s mobile phone, but the efficient design will ensure that the apps stay there. Users flock to a good design and in-turn convince their friends to do so, in-turn increasing the company’s staying power in the competitive landscape.
9. Better Visibility
Whether you get your apps from the Apple store or via Google play, you are likely to decide on what you pick based on the user reviews and ratings. Good UX/UI gets noticed on all tech forums and talked about amongst the early adopters of any new technology. Since there are tens of thousands of apps that are listed on an app store, having good design can often get the product the visibility required for commercial success. Effective design helps the users spend more time on your product offering and interact more often with the elements on your app thereby increasing the overall visibility of the brand.
The benefits of UX/UI design are manifold. It can give your product the much-needed edge in the current competitive marketplace. The ROI on UX/UI design surpasses the time and money invested during the storyboarding phase of the application. Many developers will agree that it saves them precious man-hours during the development phase and helps companies shorten the time to market. Moreover, a memorable UX/UI can help increase user interaction and retention on the website and improve conversion from the growing user base. A well-executed UX/UI strategy can help novel products stay in business longer by staying relevant to user needs and evolving with their changing preferences. Thinking of design from the user’s point of view and innovating to make their life simpler will always prove to be a rewarding strategy. Check out our case studies on how good designs create a win-win situation.
Frequently Asked Questions
Usability can be defined as how efficiently and effectively a product allows users to perform the tasks intended of that program. A blog which makes it difficult to read the articles has ‘poor usability’, whereas a navigation app showing you the shortest path consistently has good usability. Usability is an intangible metric used to describe the quality of UX design of a product.
The goal of UX design is to enhance a users satisfaction with a product. This could be tangibles, like visual appearance, or intangibles such as brand recognition and conversion rate. Overall, the end goal of UX is to provide the user as complete and fulfilling an experience as possible when interfacing with a product or service.
B2B UX design is when an organization contacts an agency to conduct their UX design activities for them. Normally speaking, UX design studios would be contacted for a business, in order to initiate in service, product, or communications design, and the studio would deliver a final product based on the guidelines.