Onething Design: Design for Health and Wellness that Works

Designing habits, not just features.

INDUSTRY CHALLENGES

In the world of wellness, retention isn’t just about clicks—it’s about habits. Whether you're building a fitness tracker or a mental health app, users expect personalization, trust, and zero friction.

Drop-offs due to overwhelming interfaces or unclear value 

Low habit formation without guided routines or reminders 

Confusion in device syncing, vitals tracking, and progress mapping 

Lack of emotional connection in wellness journeys 

Fragmented experiences between content, tools, and community

OUR APPROACH

Onboarding that Adapts

We personalize flows based on user intent—sleep, stress, fitness, or mindfulness 

Data as a Story

Vitals, goals, and routines visualized clearly across wearables and apps 

Nudge-Driven Design

Smart reminders and triggers that guide users without annoying them 

Device + Content Harmony

Seamless integration of wearables, video, audio, and community 

WHO WE HELP

Fitness & Workout Platforms 

Mental Health & Meditation Apps 

Nutrition & Diet Planning Tools 

Wearable-Integrated Ecosystems 

HealthTech Startups & D2C Wellness Brands

PERFORMANCE UX IN ACTION

Phase

What We Did

Impact

Discovery

Mapped health seeker, fitness explorer, and routine builder personas

Designed with mindset, not just use-case 

Strategy

Built KPI trees for MAU, session time, habit depth

UX aligned to behavioral triggers 

Execution

Designed flows for sync, content, and guided actions

Increased weekly retention by 23% 

Optimization

Feedback loops + emotion-led testing

Improved user satisfaction scores

WHAT OUR CLIENTS ARE SAYING...

Sridhar Iyer

Product Director- Revenue & Monetisation

I have had a great time working with Onething team. Every time I have worked on a project with them they have produced exceptional results.

Aman Gupta

Co-Founder & CMO, BoAt

“Onething team did a great job with our app UI/UX, looking forward to working with them in the future”

Samvid Sharma

Founder

The skill and persistence of the design team were impressive.

Let’s reimagine your platform with performance and trust at the core.

Onboarding that Adapts

Data as a Story

Nudge-Driven Design

Device + Content Harmony

Crafted the digital ecosystem behind boAt’s fitness wearables and wellness content.

Helped revamp the Asianparent app to balance editorial, community, and product content.

Designed a soothing, gamified wellness platform to promote mindful routines and emotional check-ins

WHO WE HELP

Catch the buzz from the crew

WHAT OUR CLIENTS ARE SAYING...

say

HELL

!

Crafted the digital ecosystem behind boAt’s fitness wearables and wellness content.

Helped revamp the Asianparent app to balance editorial, community, and product content.

Designed a soothing, gamified wellness platform to promote mindful routines and emotional check-ins

Talk TO OUR DESIGN STRATEGY TEAM!!

Talk TO OUR DESIGN STRATEGY
TEAM!!