Onething Design: Retail UX Design for Seamless Buying Journeys

INDUSTRY CHALLENGES

Retail and ecommerce platforms face rising user expectations: fast discovery, seamless checkout, real-time stock visibility, and unified brand experience. Yet many platforms still fall short due to legacy systems and fragmented journeys.

Poor search and filter UX across massive inventories 

Inconsistent experience across web, mobile app, and in-store POS 

High cart abandonment due to friction or lack of trust 

Lack of personalization in promotions and product discovery 

Disconnected backend operations from frontend user flows

OUR APPROACH

Smart Discovery Flows

Predictive search, AI-powered filters, and intent-based recommendation modules 

POS + Digital Sync

Consistent UX across online, in-store POS, and warehouse tools 

Checkout Optimization

Guest checkout, wallet integrations, address autocomplete, and trust cues 

Operational Clarity

Real-time visibility into stock, delivery estimates, and return policies 

PERFORMANCE UX IN ACTION

Phase

What We Did

Impact

Discovery

Identified user behavior across devices & platforms

Created responsive and consistent flows 

Strategy

Defined UX KPIs around CR, AOV, retention

Designed for conversion and loyalty 

Execution

Redesigned PDPs, cart, checkout, and POS interfaces

Reduced cart abandonment by 24% 

Optimization

Built modular, testable components

Enabled quarterly releases and testing

Manish Goyal

Head of Product and Analytics, HealthKart

"Quality of work was exceptional, the team provided intuitive UX flows, user and competitor understanding and a high quality UI that encapsulates the brand identity of HK. The best part was that the HK team was included in the process and decisions, and was consulted at every milestone. This ensured a smooth completion of the project that helped us meet our goals."

Smart Discovery Flows

POS + Digital Sync

Checkout Optimization

Operational Clarity

Redesigned the core ecommerce experience across web and app to suit first-time buyers and fitness pros.

Redesigned the in-store POS experience for small retailers across India.

WHO WE HELP

Catch the buzz from the crew

WHAT OUR CLIENTS ARE SAYING...

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HELL

!

Redesigned the core ecommerce experience across web and app to suit first-time buyers and fitness pros.

Redesigned the in-store POS experience for small retailers across India.

Talk TO OUR DESIGN STRATEGY TEAM!!

Talk TO OUR DESIGN STRATEGY
TEAM!!