Thoughtcast
Blogs
Challenges
Beyond e-commerce; building a wellness community!
The HealthKart platform redesign was intended not only to serve as India’s leading marketplace of supplements, but a place for people to be educated, and inspired by the world of better physical & mental wellbeing.
How can we streamline the buying journey to improve conversions, while adding elements of storytelling?
Outcomes Quick & scannable buying journey for complex and lengthy flows
The crisp storytelling, from product pages to check-out, improves the conversion rate for add to cart and purchases! Furthermore, it adds a personalised angle to every user decision, introducing autonomy and humanisation to an otherwise mechanical process.
Outcomes Accessible visual flows
We made sure that the users have a factor of delight when shown so many choices and a well-structured flow, instead of making them overwhelmed by the number of options. We created categories with modular sections fit for them, to ensure decision making is a breeze through a highly customized experience.
Outcomes Effective 24-hour speed challenge to start with!
Users are more engaged by systems that relate to their own growth, and give actionable insights, rather than structured plans which can limit their input, and hinder intrinsic motivation. The gamification plan starts with a 24-hour challenge as it’s a hassle free, short, non committing task in which they can find out how a minimal amount of input on their end, can provide a plethora of actionable data and insights, which can be implemented easily.
Design system
Testimonials
Quality of work was exceptional, the team provided intuitive UX flows, user and competitor understanding and a high quality UI that encapsulates the brand identity of HK. All the deliverables were submitted as per the requirements. The best part was that the HK team was included in the process and decisions, and was consulted at every milestone. This ensured a smooth completion of the project that helped us meet our goals.
Manish Goyal Head of Product and Analytics, HealthKart