In order to improve content discoverability, we decided to build three separate landing pages for each target audience and populate the page with relevant content. Since, the school students are the primary target audience, the content on the first fold caters to them. However, you can select the demographic pertaining to you and go to the corresponding landing page. Each section on the home page was optimized to increase trust in the brand. The content was evaluated and redesigned to mould a positive perception of the brand. Students’ testimonials, awards and recognition, association with renowned mentors and the timeline of the brand’s accomplishments were highlighted to gain the user’s trust.
To position Leverage Edu as the experts in the ed-tech space, innovative tools were built to arouse user curiosity, build engagement and increase time spent on the website.
- Find your University tool
This tool employs Leverage Edu’s Proprietary AI Algorithm to match user profiles and credentials against millions of data points to find their ‘Perfect University Fit’ in less than 2 minutes.
- Cost of Living Calculator
This tool helps students get a ballpark monthly expense of the cost of education post admission. Since cost is a leading concern among students, this tool helps students make an informed decision.