4 min read

5 Things Every Designer Can Learn From Dubai Expo 2020

Expo 2020 is a World Expo, currently being hosted by Dubai in the United Arab Emirates from 1 October 2021 to 31 March 2022. Expo 2020 Dubai will host the world for 182 days, each one brimming with new experiences. This expo is a great opportunity for designers to create, collaborate and innovate!

Designers can gain insights from various different opportunities and take this chance to witness spectacular design innovations, architectural marvels, ecology, culture and cuisine. Expo 2020 is the perfect space to experience innovation that has never been seen before, concepts and designs. Expo 2020 promises to be a show of a lifetime and a unmissable event. 

The planning for Dubai Expo 2022 has been going on for the last 10 years, with numerous special experiences being planned for the attendees. The Expo is a 6 month long event and designers from all over the world can definitely look forward to ginormous learnings.

Here are the top 5 experiences that designers can learn from at the Dubai Expo 2020.

1. Designing for a global audience

The Dubai Expo is going to see exhibitions from participants from all over the world. And a diverse global audience will be witnessing the innovations being showcased at the Expo. Thus designers will definitely benefit from this global perspective and understand how to create an impact in the lives of a worldwide audience. Designers can also gain insights about how different audiences interact and use digital interfaces in their day to day lives. They can also learn about the potential of crafting digital experiences that are culturally inclusive – both digital and physical. By seeing exhibits by other designers, you can also understand more about how design inspires decision making and influences people in different parts of the world to take next steps. Whatever industry you design for, whether entertainment or healthcare or even education, you will definitely benefit from the various experiences and exhibits at the Expo with various differently structured themes. Delve more deeply into how the customer experience team taking responsibility for the event leveraged ethnographic research to be better able to serve 200+ nationalities.


2. Designing end to end experiences

The planning committees part of the Expo management are dealing with several different areas of focus from food, travel, parking and accommodation, medical services, emergency services, entertainment services —  just to name a few. As a designer you can learn how the experts have dealt with these various experiences and crafted an ecosystem that serves the attendees end to end. You can also pick up on skills such as empathy and understand how to consider the needs of different audiences with a holistic problem-solving approach.

3. Get the opportunity to interact with potential business entrepreneurs who require various digital services

At the Expo you will get the chance to meet many successful entrepreneurs who are the founders and co-founders of some of the top-performing startups and come from various different industries and markets. You will also get the chance to meet and interact with these entrepreneurs through various networking and stage events and even informally in between the structured sessions. Through these conversations you can learn about the struggles and successes, challenges etc. that they faced to reach the peak where they are today. You will learn more about their experiences and how they were able to craft something credible for the Middle East and the global world. They will also most definitely have various requirements and opportunities for crafting digital experiences for all their needs and how your agency can helps such startups thus paving the way for collaborations and intersections to happen.


4. Planning and flawless execution

It goes without saying that an event of this scale cannot happen with great leadership and management skills. And event like this is the perfect opportunity to speak to the organiser and leaders of the event and learn from the best. Critical thinking and planning skills are essential to making decisions successful and flawlessly implement projects like this. This kind of learning will not just encourage competence and compliance, but also impart a proficiency of skills and freedom of thought and action. At the Expo you can learn how to master planning for events of this scale and also implement these learnings in your projects.

Planning for smooth design

5. Increase your knowledge of the cutting edge innovations that are coming up in digital industries

Any great designer needs to be aware of the challenges and opportunities that exist to make the world a better place. An event like the Expo is a perfect opportunity to learn about cutting edge innovations that are breaking barriers and helping solve global problems and how designers can contribute to innovation in emerging technologies. As subject matter experts, your knowledge of design can help you become a change leader.

Digital industries


The Dubai Expo promises to be the perfect opportunity for designers & entrepreneurs to explore business opportunities or to channel their creativity. Be sure to attend this once in a lifetime event and celebrate the best of creativity, culture, innovation, and technology from 191 countries!

Sonakshi Kochhar