XPENCE

Neobanking for SMEs

XPENCE combines banking and intelligent bookkeeping in one beatiful app for young entrepreneurs.

The Challenge

The primary issue for entrepreneurs and small businesses in the UAE is to open a bank account. With the sudden explosion of start ups and investments in the UAE. XPENCE came to us to help them create a banking alternative for entrepreneurs that combines intelligent bookkeeping and banking in one beautiful app.

The challenge was to create an onboarding experience that is seamless and easy to understand in comparison to the tiresome and very difficult process of the regular banks. With great support from the XPENCE team our goal was to reduce as many steps as possible in the account opening process while also keeping the users engaged.

Client & Industry

Xpence, Banking

Work

User Research, UX Design,
UI Design, Visual Design,
Rapid Prototyping, Design
System

Platform

Android and iOS Application,
Website

User Personas

With help from the XPENCE team, we mapped out the primary target audience and identified three main personas.

ASIFA, The Freelancer

Asifa is a former digital marketing expert. She has decided to become a licensed freelancer and operate a digital marketing agency from home.

ZOE, The Micro Business Owner

Zoe is a 26 year-old expat living in Dubai. She is starting her very first digital venture from home. Her company Dulaab is an online fashion retailer.

ZAIN, The Small Business CEO

Zain is running a successful digital media agency in Dubai. He still struggles to find right work/life balance. He ends up doing his admin work in the evenings and on weekends.

Information Architecture

To make sure the users don't find the account opening process complicated, we had to divide the application in different sections so as to not overwhelm the users with detail. We let them easily navigate between sections so if they weren't sure of something they can fill that part later. To achieve this we developed a relatively flat architecture that gives a high-level overview of the application progress and what kind of details the user would require.

High-Fidelity Wireframing

To approach the account opening process with a fresh perspective, we started building out the information architecture with medium fidelity wireframes. We explored different layouts and dashboard designs and finally landed on the design that users took most positively during the user testing process.

Visual Design

An interface that is clean, minimal and vivid with bold colours

Desktop Website

Beautiful gradients complimenting the application process

Cheerful Colours and Typeface

We created a color palette with vibrant and bold colors to enhance the learning experience, and give it a more unique feel.

Custom Illustrations

We created a color palette with vibrant and bold colors to enhance the learning experience, and give it a more unique feel.

Design System

We created a color palette with vibrant and bold colors to enhance the learning experience, and give it a more unique feel.

“We’re really happy with the work that has taken place. Onething team has been extremely accommodating and have grasped our concept quite quickly.”

Saad Ansari, Co-founder and CEO,
Xpence

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