REVOLT MOTORS

Designing For E-Mobility

Revolt is India’s first AI enabled electric bike launched in 2019 to disrupt electric mobility space in India.

The Challenge

When Revolt Motors was looking to enter the arena of electric vehicles, one of their primary objectives was to shatter all perceptions of what an electric bike is. The existing competition was slow, displeasing, unreliable, and took forever to charge to full capacity.

With a solid team under the tutelage of Rahul Sharma, the co-founder, CEO of Revolt Motors, they developed a revolutionary new pair of electric performance bike; and with that, they were going to introduce an ecosystem that was primed to disrupt the very foundations of electric mobility.

With stakes this high, it was crucial to not only introduce everyone to this new ecosystem but to also set the benchmark for IoT apps for electric vehicles. The Revolt bikes were heavily intertwined with the Revolt app; and for the owners, the Revolt experience would be as affected by the mobile app as it would be from riding the electric bike.

Client & Industry

Revolt Motors, Automobile

Work

User Research, UX Design,
UI Design, Visual Design

Platform

Android and iOS Application,
Dashboards

Awards

Nasscom Design Award 2019

Nasscom Design Awards 2019

IBDA Best Design Project 2019

IBDA Best Design Project 2019

Research & Discovery

Our first objective was to understand all the possible ramifications of reinventing the wheel. Revolt bike owners would operate very differently from normal bike owners. They would never pay for petrol, insurance, repair, or servicing; their bike batteries would be swappable; they could make their bike sound like anything - a lot of aspects of the Revolt experience would be completely novel to them.

To be able to familiarise the unfamiliar, we needed an in-depth understanding of the Revolt platform, and all the possibilities that would stem from it for the end-user.

The Target Audience

Although the Revolt brand appeared uber-cool and futuristic, it was aimed squarely at the mass market; the daily urban commuters who traveled to and from work every day, earned a middle-class income, and were focused on value-for-money. The Revolt bikes could offer these people something to aspire for; a life larger than what they thought they could afford; a head-turning performance bike for as little as ₹3000 a month.

Prioritization of features

Our goal was not only to put every feature on the board, but to also help Revolt sort all of them by priority and effort.

Information Architecture

While designing a skeleton for the Revolt app, we adopted a Core-Mantle-Crust model for the IA. The Core was comprised of objectives directly pertaining to the bike or ecosystem; eg. Changing the bike sound, ordering a new battery, or viewing the current estimated range of the bike.

The Mantle was comprised of objectives that could be achieved by aggregating Core objectives; eg. since you could view the bike's current location at all times, you could aggregate that information into travel and trip data; or since you could swap a battery, you could view a list of all swaps you have performed in the past.

The Crust was comprised of elements that existed to complete the app; eg. onboarding & signing in, menu, payment methods, and offers.

Wireframing

We began designing individual app screens to visualise the user's flow through the app. By sticking to pen-and-paper for wireframing, we were able to rapidly explore iterations, take feedback from the core Revolt team, and adapt to the internal operations of the Revolt ecosystem as it was being set up.

Visual Design

An interface that is clean, modern, and electric.

Hero Features on the Home Screen

We decided to put all the big highlights of the electric bike - the live location, real-time battery percentage and estimated range, the options to start/stop it via the app, geofence it, change the sound, and order/swap a battery directly on the home screen.

Swap Battery

By decoupling the bike from its battery, Revolt opened a whole new set of possibilities. Imagine if, instead of waiting for a depleted battery to charge up completely (which even the fastest chargers take at least 30 minutes to do), you could simply go to a charge station, give them your depleted battery, and ride away with a fully charged one.

A 60-second battery swap is exactly what we needed - and therefore it is exactly what Revolt brought to life.

Typography

Montserrat was our first, and only, choice of typeface, as it best conveyed the brand's sense of modernity, efficiency, and speed.

Test Runs

To ensure that the bike owners will understand what all they can do with the Revolt app, we took the app for multiple rounds of user testing, and iterated continuously based on their feedback. A complete beta test app was made available to the public on launch day itself, which was also used by Rahul Sharma to demonstrate the functionalities of the Revolt ecosystem to the world for the first time.

Amazing App Launch & Response

The demo version of the Revolt app was launched with the bike on June 18th, 2019, after six months of continuous work. The final version of the app was launched with the rollout of the first Revolt bike to customers in New Delhi, to excellent reviews.

1.7x prebookings

4.3 rating on app store

Positive social impact

“With onething.design, we observed the balance between the two co-founders and their team’s freedom of expression. Usually, with design studios, it’s founder-driven, and all ideas stem from the top. We didn’t find that with onething.design. Getting over creative roadblocks and complex design problems are easy with their team.”

Saurabh Sharma, Head of Product Design
& Development, Revolt Motors Intellicorp

Read on Clutch
Saurabh Sharma
Saurabh Sharma

Read more case
studies

Supr Daily SUPR DAILY

Forming Daily Commerce Habits

RBL Bank RBL BANK

Restructuring Bank Communication Design

Let's build something awesome
together!