Revolt is India’s first AI enabled electric bike launched in 2019 to
disrupt electric mobility space in India.
When Revolt Motors was looking to enter the arena of electric
vehicles, one of their primary objectives was to shatter all
perceptions of what an electric bike is. The existing competition
was slow, displeasing, unreliable, and took forever to charge to
With a solid team under the tutelage of Rahul Sharma, the
co-founder, CEO of Revolt Motors, they developed a revolutionary new
pair of electric performance bikes; and with that, they were going to
introduce an ecosystem that was primed to disrupt the very
foundations of electric mobility.
With stakes this high, it was crucial to not only introduce everyone
to this new ecosystem but to also set the benchmark for IoT apps for
electric vehicles. The Revolt bikes were heavily intertwined with
the Revolt app; and for the owners, the Revolt experience would be
as affected by the mobile app as it would be from riding the
Client & Industry
Revolt Motors, Automobile
User Research, UX Design,
UI Design, Visual Design
Android and iOS Application,
Nasscom Design Awards 2019
IBDA Best Design Project 2019
Research & Discovery
Our first objective was to understand all the possible ramifications
of reinventing the wheel. Revolt bike owners would operate very
differently from normal bike owners. They would never pay for petrol,
insurance, repair, or servicing; their bike batteries would be
swappable; they could make their bike sound like anything - a lot of
aspects of the Revolt experience would be completely novel to them.
To be able to familiarise the unfamiliar, we needed an in-depth
understanding of the Revolt platform, and all the possibilities that
would stem from it for the end-user.
The Target Audience
Although the Revolt brand appeared uber-cool and futuristic, it was
aimed squarely at the mass market; the daily urban commuters who
traveled to and from work every day, earned a middle-class income,
and were focused on value-for-money. The Revolt bikes could offer
these people something to aspire for; a life larger than what they
thought they could afford; a head-turning performance bike for as
little as ₹3000 a month.
Prioritization of features
Our goal was not only to put every feature on the board, but to also
help Revolt sort all of them by priority and effort.
While designing a skeleton for the Revolt app, we adopted a
Core-Mantle-Crust model for the IA. The Core was comprised of
objectives directly pertaining to the bike or ecosystem; eg. Changing
the bike sound, ordering a new battery, or viewing the current
estimated range of the bike.
The Mantle was comprised of objectives that could be achieved by
aggregating Core objectives; eg. since you could view the bike's
current location at all times, you could aggregate that information
into travel and trip data; or since you could swap a battery, you
could view a list of all swaps you have performed in the past.
The Crust was comprised of elements that existed to complete the app;
eg. onboarding & signing in, menu, payment methods, and offers.
We began designing individual app screens to visualise the user's
flow through the app. By sticking to pen-and-paper for wireframing,
we were able to rapidly explore iterations, take feedback from the
core Revolt team, and adapt to the internal operations of the Revolt
ecosystem as it was being set up.
An interface that is clean, modern, and electric.
Hero Features on the Home Screen
We decided to put all the big highlights of the electric bike - the
live location, real-time battery percentage and estimated range, the
options to start/stop it via the app, geofence it, change the sound,
and order/swap a battery directly on the home screen.
You control where your bike can go.
By decoupling the bike from its battery, Revolt opened a whole new
set of possibilities. Imagine if, instead of waiting for a depleted
battery to charge up completely (which even the fastest chargers
take at least 30 minutes to do), you could simply go to a charge
station, give them your depleted battery, and ride away with a fully
A 60-second battery swap is exactly what we needed - and therefore
it is exactly what Revolt brought to life.
This Electric, Roars!
A bike that can sound like anything you want it to.
Montserrat was our first, and only, choice of typeface, as it best
conveyed the brand's sense of modernity, efficiency, and speed.
As electric as the bike itself.
To ensure that the bike owners will understand what all they can do
with the Revolt app, we took the app for multiple rounds of user
testing, and iterated continuously based on their feedback. A
complete beta test app was made available to the public on launch
day itself, which was also used by Rahul Sharma to demonstrate the
functionalities of the Revolt ecosystem to the world for the first
Amazing App Launch & Response
The demo version of the Revolt app was launched with the bike on
June 18th, 2019, after six months of continuous work. The final
version of the app was launched with the rollout of the first Revolt
bike to customers in New Delhi, to excellent reviews.
4.3 rating on app store
“With onething.design, we observed the balance between the two
co-founders and their team’s freedom of expression. Usually, with
design studios, it’s founder-driven, and all ideas stem from the
top. We didn’t find that with onething.design. Getting over creative
roadblocks and complex design problems are easy with their team.”
Saurabh Sharma, Head of Product Design
& Development, Revolt Motors Intellicorp