How can we use behavioral psychology to create better user experiences

Behavioural design is quickly becoming a buzzword in the realm of user experience design. And for good reason. Behavioural scientists in the fields of psychology, and economics have conducted lots of research about how human behaviour and how designers have the skill and experience to use those insights and create products that can improve the …

Snapchat Redesign: Case Study

Snapchat, a multimedia messaging application, quickly became popular due to its USP – AR powered camera filters that weren’t being offered by any other app at the time. Young adults in the age group of 13 to 21, increasing started using Snapchat as their exclusive messaging app. However, a recent redesign proved to be extremely …

Design a stellar onboarding experience

If your business is struggling to retain customers, or if you’re still in the process of building a product, you need to think seriously about designing an onboarding process. User onboarding can be a game changer when it comes to growth. Learn the art of designing great onboarding experiences and you’ll be on your way …

How can We Design for Inclusivity?

The pandemic has opened up our eyes to the stark differences between people and the rising need for a more equitable world. We are in the midst of a grand transformation where humanity is realizing the need for acceptance, empathy and most importantly equality. However on the other hand there is also a section of …

What to focus on when you design a mobile app

More people are using their mobile phones than ever. From shopping online on their favourite shopping app to banking online via their mobile phones, they use their phones for almost everything. Which is why almost every company is focusing on mobile app design and creating an app that their users actually enjoy using. They know …

Trending topics in UI design

Technology is growing at a rapid pace. Users visit several websites every single day and designers need to be aware of the existing and upcoming trends that are influenced by this rapidly growing tech world. Entrepreneurs and business owners need to focus on the visual appeal and usability of their websites and digital apps and …

How to Enhance Customer Experience Design with UX and UI

Nowadays, the world is spinning around digitalization. Therefore, it’s becoming more important with each passing day that every business or organization must have a digital presence. For this purpose, the first thing they need is a dedicated digital space either in the form of a website or mobile application or something else. When it comes …

The Guide to Mobile App Design

Over the years mobile app stores have transitioned from niche utility spaces to one of the largest marketplaces on the planet. Consumers downloaded over 204 billion mobile apps in 2019, and that number continues to grow by the second. Not to mention, the biggest proprietors of mobile apps through their storefronts, Apple and Google are …

Onething Design ranked among the top UX/UI Studios in India

Onething.Design has been steadily staking its claim to being the top UX/UI studios in India. This is mirrored with the accolades that are being rewarded to our studio and projects alike. While what pushes our designers is the pursuit of making bigger and better designs everyday, under the likes of clients such as RBL, PVR, …

Top 10 Books for UX and UI

User experience, and user interface design are relatively newer in comparison to their contemporaries in the present design space, however, this doesn’t mean that the knowledge in this field is in its infancy. There are thousands of articles, papers and dissertations which have been published regarding these fields, but today, our focus is on the …