What Roles Does a UI & UX Designer Play in Product Design

When we hear the word product, the first thing that comes to our mind is products arranged on the shelves. But nowadays, it is much more than a commercial product. The term product relates to many digital products such as applications, or websites. Their importance has increased even more than the products on shelves. Your …

Top 5 App Design Software Every Designer Should Know

The designer’s productivity is heavily influenced by the kind of tool or software they use to get the work done. Some designers go for a specific software while others choose a different app design software. But it is crucial as a designer to pick the right one considering all design related factors. Some app UX design …

Basic factors for Agile UX

Agile Methodology – a flexible, more adaptable way of working What is Agile development and how does it fit in with designing user experience? The Agile methodology is a kind of methodology in software development that puts emphasis on a flexible and adaptable way of working in contrast to a rigid, structured or planned method …

Examples of the Top 5 UX Designer Portfolios that Went Viral

UX Designers Portfolios are the trophies of a successful UX designer. Every hiring company looks for these UX designer’s portfolios more than the resume of a potential candidate. The skills of solving real-world problems with the help of technology are the essence of a UX designer.  Some UX Designers Portfolios are so good and popular …

5 Examples of Case Study for UX from Fintech, EdTech & IoT

UX case study is an important task for every upcoming and professional UX designer. They can learn a lot from the success and failures of their peers from doing their UX case study. They reveal the story of the design process in a written form filled with visual elements, prototypes, wireframes, and screens. UX case …

A Complete UX & UI Guide to App Design

One of the most vital components of app design is its User Interface (UI)/ User Experience (UX). If the designer manages to create a breath-taking User Interface (UI)/User Experience (UX), half the battle is won. So let’s take a brief look at a complete UX and UI guide essential for excellent app design.  Difference between …

Insights for Healthcare Product Marketing

Healthcare has traditionally been considered an analogue industry. I mean, don’t you need to be face-to-face with a doctor for him or her to properly diagnose you and give you a prescription? Don’t you need to go to a lab to get tests? Doesn’t a doctor need to physically see you during a follow-up visit …

How to Build Product-Service Ecosystems in the Pharma Industry

A product-system ecosystem is when a company builds a suite of services that work together with its products in order to maximise the lifetime value of a customer. Earlier focusing on just building a good product and providing it to customers at scale yielded high returns. But now, there is a paradigm shift in the …

Why Designing for Data Matters And How To Go About It

Data driven design is a known and commonly applied concept in UX design. Data driven design refers to design that is backed by findings from data collected by users.  But data driven design can often miss out on collecting information about the context, motivations and intent behind the decisions users make. In order to collect …

Why is Designing UX an Expensive Affair and is Investment Justified

It is quite important for any company to build a digital presence either within a mobile app or on the web. Companies depend on appealing content, attractive interfaces, and properly planned marketing strategies for promoting their mobile and web apps. However, individuals often tend to forget that fancy animations, catchy ads, and outstanding UX design …