Landmark Transitions in User Experience Design

The latest transitions in user experience design have a clear and logical purpose. They are brief and subtle, helpful and communicative.  The following article not only introduces designers to the various transitions in UI/UX design but also to their roles. With this understanding, designers can make the products more interactive. Before we move on to the …

Looking for Alternatives to User Personas ? Here are 3 Alternatives you can use

While personas have been a very useful tool in the human centred design process, they need to evolve. UX designers are creating elegant user personas that include a lot of details that are irrelevant to the work at hand. This reduces the value that user personas have. Often they also leave out a lot of …

Pagination vs. Infinite Scroll – Which is Better?

Every website’s content is unique. After putting a lot of time and effort into your website’s content, you will want to create a browsing experience that will match. This is a key factor into deciding how to structure your site. You need to organise and show your website’s content in a way that satisfies customers.  …

How to Build Better Empathy Maps

At the centre of human-centred design is empathy. Having a deep understanding of the people is critical for building a commercially successful product. While there are different techniques that designers can use to understand their customers better, a key technique that offers a lot of advantages is empathy mapping.  An empathy map design thinking helps …

Critical UX Skills for 2022 and How to Develop Them

A UX designer is one of the most in-demand careers in the creative industry right now. If you want to enter this field, you should focus on developing these fundamental skills that every UX designer should have.  To design for User Experience is to consider the comfort and the ability of a product to maintain …

Increase Organic Traffic through UX Analysis and SEO

User Experience has become integral if you want to increase organic traffic to your website. User Experience and SEO helps you meet the needs of searchers as well as improving organic search marketing performance, helping websites rank well on the SERPs. Google’s algorithm has always factored in user experience in its overall search results ranking …

A Guide To Typography in Web Design

As per studies, more than ninety percent of the information available online, is in the form of the written word. Thus ensuring that your written content is legible and readable by your audience is critical. Typography in web design is “the art and technique of arranging type in order to make language visible” (Wikipedia). In …

State of UX in 2022

UI/UX designers have an incredible opportunity ahead of them in 2022. With a new generation of designers entering the marketplace, and new ways of collaboration becoming possible with technology, now is the time for the UI UX design industry to reset and rebuild. Designers should look at the work they’ve accomplished in the past year …

Potential Concerns of UX in the Metaverse and it’s Negative

Metaverse, if brought to reality, will be the best, if not the most complicated digital platform created by humans. The concept of a virtual world is alluring but it comes with its own set of potential concerns. Building the experience architecture for platforms created within the Metaverse will be complicated at best and nightmarish at …

A Look at UI design Fails in the History of Microsoft

Despite being an innovator in many fields, Microsoft UI has not been up to mark. In its history of building some of the most successful software products, they have also had some of the biggest design fails in user interface design. It has had a long track record of inconsistency, fluctuating from one design trend …