Insights for Healthcare Product Marketing

Healthcare has traditionally been considered an analogue industry. I mean, don’t you need to be face-to-face with a doctor for him or her to properly diagnose you and give you a prescription? Don’t you need to go to a lab to get tests? Doesn’t a doctor need to physically see you during a follow-up visit …

How to Build Product-Service Ecosystems in the Pharma Industry

A product-system ecosystem is when a company builds a suite of services that work together with its products in order to maximise the lifetime value of a customer. Earlier focusing on just building a good product and providing it to customers at scale yielded high returns. But now, there is a paradigm shift in the …

Why Designing for Data Matters And How To Go About It

Data driven design is a known and commonly applied concept in UX design. Data driven design refers to design that is backed by findings from data collected by users.  But data driven design can often miss out on collecting information about the context, motivations and intent behind the decisions users make. In order to collect …

How Businesses Can Benefit by Blending Consumer and Enterprise Models

There is a familiar but disappointing trend we see all the time in the enterprise resource planning (ERP) software that we use at work every day. The software is simply put, boring. It looks nothing like the other software that we use in our daily life. The software that we use to listen to music, …

Why is Designing UX an Expensive Affair and is Investment Justified

It is quite important for any company to build a digital presence either within a mobile app or on the web. Companies depend on appealing content, attractive interfaces, and properly planned marketing strategies for promoting their mobile and web apps. However, individuals often tend to forget that fancy animations, catchy ads, and outstanding UX design …

User Interface vs UX: Explained for Every Design Enthusiast

In this blog, we are going to talk about the main differences between user interface vs UX and some relevant information regarding this topic. But before that, we will take a look at what exactly these 2 terms signify. What do you mean by the UX design? By the term UX we imply what the …

Essentials of the UX designer Portfolio in 2021

Designers are artists who breathe a touch of personality into a device. For a fast-paced life that we all live, it is what designers make that help us stop and take a minute. A UX designer portfolio is what sets a designer apart.  To be able to produce something which is aesthetically pleasing as well …

Art of Crafting Experiences with Smart Devices

Smart homes, which used to be considered something out of a Sci-Fi movie, have finally arrived. More and more devices in our homes are now smart devices. Simply put, a smart device is a context-aware device that is capable of performing autonomous computing and connecting to users and other smart devices. What do those terms …

UX Guide to Understanding How to Design App for Users

What exactly is UX design? UX design can be considered to be a basic approach to producing a project irrespective of whether it is a website, mobile app, or software. Breaking down the term “user experience” happens to be the science behind the manner in which a user will be interacting with a service or …

Tips to Designing a UX Portfolio to Score a Job Instantly

It is a fact that designing a UX portfolio happens to be essentially a hands-on field, and employers like to see that you know the required practical skills along with the theory. Just like any industry, it is imperative for you to prove that you know what is required from you in the long run …