Top Blogs that will inspire you with their UX content

If you have just started your journey in the UX design industry, there are a lot of blogs that can inspire you with their content about UX design. Even seasoned veterans in the field can read these blogs to refresh their learning and stay updated with all the new trends. The field of UX design …

Design a stellar onboarding experience

If your business is struggling to retain customers, or if you’re still in the process of building a product, you need to think seriously about designing an onboarding process. User onboarding can be a game changer when it comes to growth. Learn the art of designing great onboarding experiences and you’ll be on your way …

Trending topics in UI design

Technology is growing at a rapid pace. Users visit several websites every single day and designers need to be aware of the existing and upcoming trends that are influenced by this rapidly growing tech world. Entrepreneurs and business owners need to focus on the visual appeal and usability of their websites and digital apps and …

Increasing sign-ups to subscription apps through UX

Almost everyone has close to 4 or 5 subscriptions to e-commerce apps such as Spotify, Netflix and even a meditation app like Headspace. Subscription services are no longer the future of e-commerce, they have become extremely prevalent in the present. Now consumers can get all their daily needs met through these services. They can listen …

Insights for Healthcare Product Marketing

Healthcare has traditionally been considered an analogue industry. I mean, don’t you need to be face-to-face with a doctor for him or her to properly diagnose you and give you a prescription? Don’t you need to go to a lab to get tests? Doesn’t a doctor need to physically see you during a follow-up visit …

How to Build Product-Service Ecosystems in the Pharma Industry

A product-system ecosystem is when a company builds a suite of services that work together with its products in order to maximise the lifetime value of a customer. Earlier focusing on just building a good product and providing it to customers at scale yielded high returns. But now, there is a paradigm shift in the …

Why Designing for Data Matters And How To Go About It

Data driven design is a known and commonly applied concept in UX design. Data driven design refers to design that is backed by findings from data collected by users.  But data driven design can often miss out on collecting information about the context, motivations and intent behind the decisions users make. In order to collect …

How Businesses Can Benefit by Blending Consumer and Enterprise Models

There is a familiar but disappointing trend we see all the time in the enterprise resource planning (ERP) software that we use at work every day. The software is simply put, boring. It looks nothing like the other software that we use in our daily life. The software that we use to listen to music, …

Why is Designing UX an Expensive Affair and is Investment Justified

It is quite important for any company to build a digital presence either within a mobile app or on the web. Companies depend on appealing content, attractive interfaces, and properly planned marketing strategies for promoting their mobile and web apps. However, individuals often tend to forget that fancy animations, catchy ads, and outstanding UX design …

User Interface vs UX: Explained for Every Design Enthusiast

In this blog, we are going to talk about the main differences between user interface vs UX and some relevant information regarding this topic. But before that, we will take a look at what exactly these 2 terms signify. What do you mean by the UX design? By the term UX we imply what the …