Designing With Care for Healthcare

Each industry has its own challenges when it comes to design, but designing for healthcare is especially complicated. Picture yourself as a patient. How do you feel? You are probably in pain, confused about what is happening, scared about what the doctor might tell you, and uncertain about the future. Add a digital platform to …

A List of Handpicked 5 System Design Books

What is system design and analysis?  The System Design field has gained a lot of attention recently. It is a vast field as it includes several concepts and principles in designing systems. To put it in simple terms, it is a process of designing the components, architecture and interface of a system for it to …

Often Ignored Customer Retention Strategies for SaaS Companies

For SaaS companies, customer churn spells doom. Customer retention is essential because it is much easier, much cheaper, and much more time-efficient to work on retention rather than new customer acquisition. In fact, if you do not focus on customer retention, you will actually lose more money as you acquire new customers. If your users …

Product Managers – Here’s Your Crisp Course on Design!

A product manager is responsible for maintaining the product’s vision. As a product manager, your role involves guiding your team – engineers, and designers together – towards a common goal which is to make sure your product solves the problem it set out to solve. In this effort, design can be your secret weapon. Design …

Top 5 UX UI Software Every Designer Should Know

UI and UX design are two of the disciplines which have flourished in the information age. It’s a requirement for any company in the digital space to keep these essentials in mind at all times, in order to be competitive in what is a saturated space. UX designers with an eye for carefully curating experiences …

Digital Lending – Insights and Learnings From Interviewing Indian Millennials

We had to build a virtual credit card in the digital lending space targeted at the older/working ‘Millennials’- the single, most valuable cohort that brands around the world are trying to collectively court. Generation X or ‘millennials’, as they are popularly referred to, are slowly emerging as the highest spenders across a variety of consumer …