Designing a Subscription Management App

These days subscriptions have become one of the most widespread business models for digital services. From streaming services to cloud office software, most of us have at least 5 or more services that we subscribe to every month. However tracking personal subscriptions can get quite difficult. Sometimes consumers forget to renew their subscriptions in time …

Snapchat Redesign: Case Study

Snapchat, a multimedia messaging application, quickly became popular due to its USP – AR powered camera filters that weren’t being offered by any other app at the time. Young adults in the age group of 13 to 21, increasing started using Snapchat as their exclusive messaging app. However, a recent redesign proved to be extremely …

A List of App Design Tools

To win any battle, just having a good idea and strategy is not enough. A set of powerful tools with proven effectiveness is also necessary. Similarly, the app market is also like a war field with cutthroat competition. Let’s discuss a list of app design tools tailor-made for building an app that will increase the …

What Are The Design Thinking Steps?

Nowadays, product design is one of the rapidly growing fields of the business world. When it comes to creating something meaningful to add more value to your life, design is the very first word that comes to mind.  Let’s have a deeper dive into the design thinking steps. All you need to know Design thinking …

Design Thinking Principles that Every Designer Should Follow

Design thinking can be considered to be a design methodology that offers an approach for solving problems. It is quite useful when it comes to tackling complicated problems which are not properly defined or unknown, by comprehending the human requirements involved, by developing quite a few concepts in brainstorming sessions, by re-framing the issue in …

How Market Research Differs from User Research and Why is it Important

Launching a new product in the market? Maybe, trying to gauge the market for an existing product. Going even bigger? Perhaps, opening your own startup! What do all these ambitions have in common? They ALL require some rigorous research. Research is the key foundation for identifying and building the market for a successful product. But …

Can Design-Thinking Increase ROI by 300%?

IBM seems to think so. What is design thinking? We are all familiar with design thinking. Put simply, design thinking is an iterative process for creative problem solving that is user-centric. This means that it focuses on people’s needs and comes up with innovative ways to meet those needs. Although it is based on methods …

The Secret Recipe to Creating an MLP (Minimum Loveable Product)

Product design has taken off in a way that no one could have predicted. Today, customers don’t just expect their needs to be met, they want to be delighted. They don’t want to just use a product, they want to love it. That is where MLP comes in. To understand what MLP is and how …

Product Design 101: A Complete Guide

The product design definition has changed considerably over the past two decades. While it does conjure up the image of a hand-craftsman working on a physical, material item, this is far from the truth today, in the information age. Due to the ever-evolving definition, those outside the loop could find themselves asking “what is product …