Episode 9 Luxury Ride Sharing Revolutionized, With Indian Electric Vehicles
In the latest edition of Business & UX Story, Divanshu is joined by Siddhartha Bagri, the CEO of Pravaig Dynamics. Pravaig is building revolutionary electric cars in India, set to shake up the system of not only what we move in, but how we do it. However, the entire experience is curated perfectly, from the drivers being trained, to the app being meticulously designed.
To learn more about Siddhartha Bagri, his brainchild Pravaig, and the electric mobility revolution as a whole, don’t miss this episode of Business & UX Story.
[00:00:00] Hey guys. I hope you’re enjoying listening to business and UX story. Do send your comments for us to improve the podcast even further just before you start listening to this episode, please, please follow us on the platform that you’re listening to us on, be it Spotify, Apple Podcasts or Google podcasts.
[00:00:17] So whether you’re an established brand, having touched the lives of millions or a startup, looking to make a lasting impact, we’re sure there will be plenty to learn from the various discourses we engage in on the board. Keep listening. Welcome to the podcast, Siddhartha and so happy to have you here.
[00:00:36] I’ve kind of read so much about Pravaig dynamics that I was really excited to have you here because I love the space. EV as a space and the kind of stuff that you’re doing you know, whenever we’ve chatted earlier also, I don’t think it’s easy. It’s not an easy startup to build or easy company to build.
[00:00:58] The second part is the way you’ve always spoken. I think there are, there are founders and then the revolutionaries, I think I put you in the second category and that completely excites me and so happy to have you here.
I hope you’re doing well. That’s very true, but yeah. Thanks for having me today, exciting to speak again. Yeah, and, it is a difficult space. It is a difficult thing to do. Uh, I mean, why not? You know, I mean, why not new things?
This is, uh, I don’t think so. You you’d like easy things? I believe, I assume.
Yes, it is that, when everyone’s in the difficult end of things, on dependent things, it really brings forth a lot of strength from a non-comers terms of the team members and everyone. Right. So it’s pretty exciting to see, you know fresher’s who have barely been working in the team for a year now, right out of college.
So it’s super fun to see the team shape that way.
Amazing, amazing. So, so you started really back in the day, you know, when EV was just like, I think a concept, you know we were just kind of getting on to this bandwagon of hearing about EVs right back in 2011. Yeah. Well, you know, almost a decade now, how do you think, how do you think, you know, things have changed and, what are the few differences that you see then, and now in the industry. 2011 with the industry non-existing globally, it was very a few electric vehicles heading that, right?
[00:02:54] None of the mainstream brands that we’d know what got up. And, fundamentally when we started, of course, our approach was also distributed electric way. Cause then by 2013, we started to move towards mobility as a service, very, very distinct on top of the electric vehicles, of course. But, back then essentially, you know, even for the industry today to certainty for everyone that electric vehicles.
[00:03:22] At that stage, you know, everything was still up in the air. In fact, even up to two, three years ago, every, you know, everything was still up in the air, like who knows what the future will be from mentioned perspective, of course, people in the industry or people who were doing it, actually were certain, more than anything else of this being the future.
[00:03:43] So the biggest change that I think is, there it is certainty, in terms of the entire unit. Today that future is, has been a certain, two, three years ago, even it was uncertain. And of course, all other effects that come, [00:04:00] uh, with certainty or uncertainty play out in different ways, whether it’s suppliers, whether it’s talent, whether it’s, you know, educational institutions, whether it’s all of those things or the government policies.
[00:04:12] Right. Interesting. I mean, it’s a good word to kind of put it together. Uncertainty, you definitely see things now and you see that there is certain level of, EV revolution or EV transformation that is going on. It is, it is small right now, but it will kind of change, in years to come. And in fact, uh, you know, I’m very excited to know about Mach 2, right?
[00:04:39] That’s the new model that is coming. Absolutely. That’s some working name. So the first one was extinction and then we started mark one so that everyone knows that there’s a Mach 2. Right. Nice. So tell us more about it. Yeah. So, it’s, kick-ass, to start with, it’s, it’s going to be a huge vehicle.
[00:05:01] Five meters long. It’s got more leg room than my Buick. Uh, so it’s, it’s massive inside, right? I mean, the, the features I can keep talking or whatever, but I’ll just take you through two or three of the best ones. So it’s, it’s massive. It’s got a limousine partition. So basically it’s your own living room.
[00:05:22] It’s this, and it’s an entertainment center, whatever you want it to be. So it’s got massive space. It’s got a super nice, exciting seated card. Limousine partition. It’s got mirrors. It’s got huge mirrors. That is, it’s got a kick-ass entertainment center. Yeah. The wheel is automotive racing for the audience.
[00:05:48] So in fact, with one fourth, the number of speakers, we will be beating systems with. 40 speakers or more, uh, with like less than one fourth of the [00:06:00] speaker count is going to be the best audio it’s going to be kick-ass. And then it’s got tables. It’s got, you know, for your laptop. So you can even use a 15 inch laptop, super comfortably powers, lots and lots of power options.
[00:06:15] So you can charge almost any device, almost anything, except I had as well. Basically. So, so it really is a system it’s really a cog in which you want to, which allows you to take back the two hours that you otherwise spend on the road. Vehicles are not really built for that kind of stuff. Uh, it’s it really built either to be driven.
[00:06:42] But not just to sit inside of a pill every day for two hours, really, for people who want to take back every minute or every second of their life. And, you know, uh, this allows you, it gives you the tools to use your two hours in whatever way you want. Interesting. [00:07:00] In fact, You know, you’re launching so many good features in Mach 2.
[00:07:04] I mean, it doesn’t sound that it sounds really futuristic to me. One question that I want to kind of circle it around is that, you know, auto sector primarily has been around ownership, but, you know, as I know, Pravaig is always focused towards, you know, unique, lease style model, right? What made you, you know, go after that?
[00:07:26] I mean, do you want to shift a certain things or do you want to, do you believe that this model would be, uh, you know, kind of the model in the future? Right. So in fact, it’s a model of today. If you look at the number of kilometers that we are doing in rideshare services, it’s very, very large, as a portion of the number of kilometers driven and, you know, Especially, if you look at, if you combine all the commercial vehicles, then the number is outsized to the passenger vehicle market, which is a fraction, right?
[00:08:00] [00:08:00] Not accounting for two with that. So, so mobility as a service or this thing is already the present. Increasingly. So we are seeing a lot of challenges whether it’s data privacy, whether it’s, service, quality, small things, big things, all kinds of things. And from the driver, and also we are looking at, or service provider and we are looking at, you know, a lack of.
[00:08:28] Ability to have control over the finances or the financial future, et cetera. Right. I think this model will only be extrapolated or it’ll only amplify upon itself. What’s the robo-taxi can add also kicks in when there are autonomous vehicles, right. Uh, the problems associated with also. Increased multifold amplify upon themselves, or, you know, magnify themselves.
[00:08:55] So per is really building the, the, the [00:09:00] net of mobility for the robot taxi era. I mean, it’s really building things for the taxi era today. Of course, it’s artificial intelligence, which is, instead of does, but tomorrow it’ll be computers and not just for probate, but for everyone else.
[00:09:19] Globally. And in that situation, in that position, the question is, do we want 3, 4, 5 players from China or the U S to control the entire mobility of the entire world? Or do we want. People to take those tools and utilize them in the way that any other smart tool till today has been, has been used. So it’s really about how we can redefine the relationship with AI.
[00:09:47] It’s really about, starting with this field, of course, making sure in automotive sphere, it’s really about that relationship as a society with mobility and, the future of it. [00:10:00] Right. Right. So in the shared mobility model, you know, there, I believe, there’ll be a chauffeur who will kind of drive you around right now, not until the time robotaxis, uh, you know, are out of reality.
[00:10:12] And you want to kind of, you know, that experience right now say is provided by blue smart or Uber or Ola and all that. Right. I mean, that’s, that’s very different and experience that you kind of want to, you know, build, but as far as I understand, Pravaig wants to bring in their own trained drivers, their own vehicles, and want to kind of control the entire experience.
[00:10:38] Is that how you?
Absolutely. So I think of user experiences, if you are compromised and again, the people we’re catering to for them every second of the day matters. It’s really for people who aren’t absolute control. So in that sense, That I didn’t lock of small and big things that start to [00:11:00] matter, as a consumer and that experience.
[00:11:04] So certainly we want to ensure a full control, over the consumer experience, but using it is super easy, like, you know, you just download the app and, you can book a car on the premiere app and the car will come to you, pick you up and drop you wherever you want to. And be really the best way to move in your city.
[00:11:27] So what are the cities that you are kind of first thinking of bringing this model? So start a good delivering Bangalore, and immediately after, like, within a matter of days, the other major tier ones, coming to the services. And, and I believe 90% of the week as, you know, read on a few blogs and all that is made in India, right.
[00:11:56] Roughly 80% of the vehicle is made in [00:12:00] India, right? Yeah. So it’s not like one of those, you know, you bring in a Chinese weaker and like rescan it and rebuild the fenders and all that. And you kind of, uh, you know, kind of reconfigure, recalibrated and. Put it out in the, on the road. So it’s completely, as you say, as you said, you know, design thought, for an Indian consumer, right?
[00:12:24] I mean, globally, you could use this vehicle anywhere and it would be the best way to move in any city across the world. Right. These are the most dramatic in all manners. So we’ve got the infrastructure of. Learning in Africa,
[00:12:43] you go to some cities in Africa when there is no internet, there is no infra is, you’re not normal. It’s not saying exception, right? You go to any of the cities center or even South Delhi or wherever [00:13:00] the infrastructure is part up to that quality. It’s unfortunate, but you know, the, the, the fun part is that all those things that are available for us to solve as a society today, more and more people like you.
[00:13:12] And, all of us I’m in this age group is really trying to solve those problems. So that’s the fun part. In today’s are pretty demanding. Uh, but we’re building a product that anywhere in the world, given any other option and any other ones. You would rather use this. So it’s really a one number one sort of whether small or big the categories that right.
[00:13:39] What happens to, uh, you know, with the shared mobility kind of, you know, is your core model and the vehicle, as you said, it’s so good. What happens to, you know, car industry? You know, petrol heads, you know, or let’s just say, not even better leads people who want to drive is, you know, what happens to them?
[00:13:57] Can they get access to [00:14:00] owning a week, like a knack to, or it’ll always be shared mobility model. So, uh, ultimately what we’re trying to do is go to a place where you feel like you want to. So, uh, the first vehicle itself is built for people who want to use their time and not your knowledge. Right. But we will, we are coming out, uh, with another way, which will be for people who want to drive it themselves on their own terms and conditions, et cetera.
[00:14:32] And you can just use it, but they don’t necessarily buy it. Right. So, but you can use it and it’ll be a fantastic way. For that purpose. So unless we are able to build something that is the best in its own category, whether it’s a niche, whether it’s a large player, uh, we won’t be coming out with the product.
[00:14:53] Got it. Got it. Got it. Right. That’s great. That’s great. I mean, that makes me people like [00:15:00] people like me happy. So. So I saw, some of, you know, some posts and all that, that, you know, kind of doing something with the military and, uh, you know, military utility, we call something with the army that you guys are doing.
[00:15:15] Is it under the, Pravaig dynamics plan itself? Um, yeah, I mean, uh, and what is it, if you can share it? It’s, we working on certain. Fuel is very expensive and very high or to two regions. And it’s, uh, extremely deteriorating for the environment also around the because, uh, low oxygen levels. That means you’re burning more fuel that invading more suit, especially because it’s locked as burn.
[00:15:48] So. You shouldn’t, uh, burning off of all that fuel get deposited on white snow, increasing the adoption of the sunlight [00:16:00] and then into a sort of positive reinforcement loop more. So it means more, uh, he’d been captured more heat being captured means a faster depletion of the snow mastered no, this noise into less.
[00:16:16] No, which is already being more suited. Yeah. It ultimately will lead to, uh, it is leading to huge problems. So these vehicles, uh, not just trickles, we’re building entire energy platforms, which can possibly help in civilian and, uh, uh, security related applications.
[00:16:40] So are you building prototypes or you already kind of, I’ve delivered a prototype and now, now you’re building, uh, in the first kind of line of vehicles. Um, I think within two, three years, we should see certain, uh, results in deployment, uh, for, [00:17:00] for these kinds of vehicles. Yeah. Amazing, amazing.
[00:17:02] Well, that that’ll be super to kind of have all Indian military use it. Great. Super. What is that one advice that you want to give Elon Musk to build a better Tesla? I know. Oh, but I’m sure you have. Um, no, I mean, I’m really, I’m a fan of, uh, the work that those guys have done at the nascent stages, award work, something that, uh, they have, uh, pulled off fantastically well, is the ability to move a global perception of EV’s between there, since the nineties.
[00:17:44] Right? I mean, since in fact, the first cars in the world where electric vehicles, first mass production cars, and, not assembly line, but mass production. Right? [00:18:00] So, and again, in the nineties, there was an entire revival of the whole levy scene because of EV credits, et cetera. And overall it’s, you know, uh, not really so much as to about the technology, but.
[00:18:14] Being able to move a global consensus on, on the matter of EVs right move. So, yeah, I mean, they’ve done something insane. And, from the viewpoint of technology, you know, one has to understand constraints and, requirements that are driving them. And it’s a very delicate place to be, for any company, uh, to do navigate, not just today, two years ago, Tesla was still, you know, according to people, Rocky, but not for most of us in the industry.
[00:18:56] Hmm. Yeah, I think it’s, it’s too much of a broad [00:19:00] stroke of a question to be able to, no, he’s starting to put you in a spot because I’m sure you kind of, you know, admire what, you know, Elon Musk has done, especially in this space. And so, do you kind of, see you take any inspiration from Tesla.
[00:19:19] Yeah, for sure. There are a lot of things that they’re doing amazingly well. Right. And, uh, again, we’re building as a ground up Service Company. So there is an equal amount of overlap. The tuber also done a similar thing, although the means of doing it were different, but insane amount of work done that as well.
[00:19:42] Well, sure. I mean, that are, I mean, the approach to technology again, for them, it’s, not holistic in the view point. Social-economic integration again is a typical American or Chinese [00:20:00] mindset, you know, right. Of centralization and data and intelligence applications built on top of data, all of those things.
[00:20:08] So there are problems with that security privacy, which I think are deeply targeting the fundamental human rate basically. Right. But I can understand, you know, being in that situation. For example, even the, the, the American by law, you have to disclose data to your federal agencies, et cetera, under and under so many things.
[00:20:37] So, there are challenges, I mean, I think for them, it’s not a priority at all. Whether you see the, the Bitcoin issue that happened recently, whether you see all these things, now they want to take back Bitcoin. So I mean, pumping profits on the back of retail investors in a alternate currency, [00:21:00] just to maintain KPIs of your stock.
[00:21:02] I mean, you know, Did you tell you the challenger in the yard it’s acceptable to bare T-Bird after this point, you already realize the impact, right? No, I get you. That’s the perspective I know now and probably the audience to listen to around, how you building Pravaig dynamics is, uh, is amazing. I mean, I think I personally cannot wait to see Pravaig vehicles on the road.
[00:21:33] And I think, I can assure you that I’ll be the first set of consumer set up using it and the kind of endorse it as well. And hopefully we’d see them soon and good luck for the vision that you are after. And, as I said, I mean, very few kind of startup founders actually have, you know, that long-term vision and a blood.
[00:21:55] We have people like you. Thank you so much for being part of the [00:22:00] podcast and talking and, yeah, for sure. Amazing. You have a company using good. Thanks, man. That was such an insightful conversation. Businesses and products get impacted to design in ways more than what we can imagine.
[00:22:24] If you would like to listen to such more conversations. Stay tuned, subscribe to business and UX story till then stay safe and keep listening. Thank you.