# Onething Design

> Onething is a branding and UI/UX design agency helping enterprises, digital-first brands, and startups ship high-performing digital products. We combine research, strategy, design, content, and development to build experiences across mobile, web, and emerging surfaces like AR/VR and spatial computing.

## About

Onething was founded in 2016 and is headquartered in Gurugram, India, with additional offices in Bengaluru (India) and San Francisco (USA). The studio has delivered 230+ projects across 25+ industries over 9+ years, with a team of 80+ designers, researchers, writers, and engineers.

We work with enterprises, digital-first brands, and startups — from single-engagement projects to long-term CX partnerships. Notable clients include Royal Enfield, TVS Motors, HDFC Securities, Coca-Cola, Masters' Union, Noise, boAt, Decathlon, MamaEarth, Apollo 24|7, Kotak, Airtel, HT Media, ITC, RBL Bank, Yatra, Qubo, and HealthKart.

Onething has been recognized by DNA Design Awards, Kyoorius, and Clutch (Top B2B Company).

## Service Practices

We organize our work into six practice areas. Each has a dedicated hub page listing the individual services it covers.

- [Branding](https://www.onething.design/expertise/branding): Brand strategy, visual identity, brand architecture, packaging design, and D2C branding.
- [Websites](https://www.onething.design/expertise/websites): Website UI/UX design, content and SEO strategy, and conversion rate optimisation.
- [Digital Products](https://www.onething.design/expertise/digital-products): Consumer and enterprise UX, user research, usability testing, design systems, and UX audits.
- [CX Strategy](https://www.onething.design/expertise/cx-strategy): CX audits, journey mapping, omnichannel experience design, and service design.
- [Content](https://www.onething.design/expertise/content): CGI video production and AR/VR experience design.
- [Development](https://www.onething.design/expertise/development): Webflow development, WordPress development, and frontend development.

## Individual Services

All individual service pages with detailed scope, process, and case studies.

### Branding Services

- [Brand Strategy](https://www.onething.design/services/brand-strategy): Define brand purpose, positioning, messaging, and market differentiation.
- [Brand Architecture](https://www.onething.design/services/brand-architecture): Structure portfolios with sub-brand hierarchies, naming frameworks, and house-of-brands models.
- [Visual Identity & Brand Guidelines](https://www.onething.design/services/visual-identity-brand-guidelines): Logo, typography, color systems, iconography, and brand playbooks for consistent expression.
- [Packaging Design](https://www.onething.design/services/packaging-design): Shelf-ready, brand-aligned packaging for D2C, FMCG, and consumer products.

### Website Services

- [Website UI/UX Design](https://www.onething.design/services/website-ui-ux-design): Conversion-focused website design balancing brand storytelling, IA, and user psychology.
- [Content & SEO Strategy](https://www.onething.design/services/content-seo-strategy): SEO audits, content architecture, topic clusters, and conversion-ready content creation.
- [Conversion Rate Optimisation](https://www.onething.design/services/conversion-rate-optimisation): Funnel audits, drop-off diagnosis, A/B testing, and CTA optimization for revenue growth.

### Digital Product Services

- [Enterprise UX Design](https://www.onething.design/services/enterprise-ux): UX for complex workflows, legacy system modernization, and large-scale enterprise platforms.
- [Consumer UX Design](https://www.onething.design/services/consumer-ux): UX for consumer apps and digital products focused on Day 1 conversion and long-term retention.
- [User Research & Usability Testing](https://www.onething.design/services/user-reserach-usability-testing): Interviews, usability testing, heatmap analysis, and behavioral insight synthesis.
- [Design System](https://www.onething.design/services/design-system): Tokenized component libraries, Figma systems, and developer handoff frameworks at scale.
- [UX Audit](https://www.onething.design/services/ux-audit): Heuristic evaluation, accessibility review, and user behavior analysis with actionable roadmaps.

### CX Strategy Services

- [CX Audit](https://www.onething.design/services/cx-audit): End-to-end customer journey mapping, touchpoint analysis, and NPS/CSAT improvement planning.
- [Service Design](https://www.onething.design/services/service-design): Service blueprinting, frontstage/backstage operations alignment, and friction reduction across channels.

### Content Services

- [CGI Videos](https://www.onething.design/services/cgi-videos): Photorealistic CGI video production for product marketing and brand campaigns.
- [3D Animation](https://www.onething.design/services/3d-animation): Motion design, character animation, and 3D visual storytelling for brands.
- [AR/VR Design & Development](https://www.onething.design/services/ar-vr): Immersive augmented and virtual reality experiences for retail, training, and brand engagement.

### Development Services

- [Webflow Development](https://www.onething.design/services/webflow-development): Figma-to-Webflow, CMS architecture, custom interactions, and SEO-friendly responsive builds.
- [WordPress Development](https://www.onething.design/services/wordpress-development): Custom themes, Gutenberg blocks, performance optimization, and CMS implementation.
- [Frontend Development](https://www.onething.design/services/frontend-development): React, Vue, Next.js, and Angular development with 90+ Lighthouse scores and WCAG compliance.

## Industries

Onething has deep domain experience across the following sectors. Each industry page covers our approach, design considerations, and relevant case studies.

- [Automotive & Mobility](https://www.onething.design/industries/automotive-and-mobility): Connected vehicle experiences, companion apps, dealer platforms, and EV interfaces.
- [BFSI](https://www.onething.design/industries/bfsi): Banking, investing, insurance, and wealth management platforms with a focus on trust and compliance.
- [Retail & E-commerce](https://www.onething.design/industries/retail-and-ecommerce): D2C storefronts, marketplace design, and omnichannel retail experiences.
- [Consumer Electronics](https://www.onething.design/industries/consumer-electronics): Companion apps, firmware interfaces, and IoT ecosystem design for smart devices and wearables.
- [Media](https://www.onething.design/industries/media): Streaming, news, and publishing platforms across screens.
- [Gaming](https://www.onething.design/industries/gaming): Game UI, fantasy sports, and interactive entertainment platforms.
- [Education](https://www.onething.design/industries/education): EdTech, LMS, and next-generation learning institution platforms.
- [AI & Web 3.0](https://www.onething.design/industries/ai-web-3-0): Interfaces for AI products, crypto, and decentralized applications.
- [D2C](https://www.onething.design/industries/d2c): Direct-to-consumer brand identity and product experience design.
- [Telecommunications](https://www.onething.design/industries/telecommunications): Subscriber platforms, telco super-apps, and carrier-grade portals.

## Featured Projects

- [Royal Enfield App](https://www.onething.design/projects/royal-enfield-app): Mobile companion app for one of the world's most passionate motorcycle communities.
- [HDFC Invest Right](https://www.onething.design/projects/hdfc-invest-right): Investment platform redesign for HDFC Securities focused on ultra-premium UX.
- [Coca-Cola D2C App](https://www.onething.design/projects/coca-cola): Gamified direct-to-consumer app experience for Coca-Cola.
- [Masters' Union](https://www.onething.design/projects/masters-union): Brand identity and website for a new-age business school.
- [boAt Crest](https://www.onething.design/projects/boatcrest): Connected fitness app UX for boAt's Crest wearable ecosystem.
- [Airtel Enterprise SaaS](https://www.onething.design/projects/airtel): Enterprise SaaS UX redesign for Airtel's B2B platform.
- [Royal Enfield REOwn](https://www.onething.design/projects/reown): Preowned motorcycle marketplace platform UX.
- [Qubo](https://www.onething.design/projects/qubo): Smart home device ecosystem and companion app.

Full case study library: [All Projects](https://www.onething.design/projects)

## Content Resources

- [Blog](https://www.onething.design/blogs): Articles on UX strategy, branding, research, and design leadership written by Onething's team.
- [White Papers](https://www.onething.design/whitepaper): In-depth research reports on design strategy, industry trends, and digital experience benchmarks.

## Key Pages

- [Homepage](https://www.onething.design/)
- [About Onething](https://www.onething.design/about): Studio story, values, leadership, and team.
- [Services Overview](https://www.onething.design/services): Full service catalog with practice areas and individual service links.
- [Industries Overview](https://www.onething.design/industries): Sector-specific expertise and case studies.
- [All Projects](https://www.onething.design/projects): Complete case study library.
- [Blog](https://www.onething.design/blogs): Design, UX, and branding articles.
- [White Papers](https://www.onething.design/whitepaper): Research reports and industry guides.
- [Careers](https://www.onething.design/careers): Open roles across design, research, writing, and engineering.
- [Contact](https://www.onething.design/contact): Project inquiries, partnership discussions, and general contact.
- [Schedule a Call](https://calendly.com/onethingdesign/30min): Direct booking for a 30-minute discovery conversation.

## Frequently Asked Questions

### What does Onething Design do?
Onething is a full-service design agency covering branding, UI/UX design, user research, CX strategy, content production, and frontend development. We work on digital products (web and mobile apps), brand identity systems, and end-to-end customer experience strategy for enterprises and digital-first brands.

### Where is Onething Design based?
Onething has three offices: headquarters in Gurugram, Haryana (India); a second office in Bengaluru, Karnataka (India); and a US presence in San Francisco, California. The team services global clients across North America, Europe, the Middle East, and Asia.

### How long has Onething been operating?
Onething was founded in 2016 and has been operating for 9+ years, growing into a team of 80+ with 230+ completed projects across 25+ industries.

### Who are Onething's typical clients?
Onething works with three primary client types: large enterprises launching or modernizing digital products (Royal Enfield, TVS, HDFC Securities, Airtel, Kotak, ITC, RBL Bank); digital-first consumer brands (Coca-Cola, Noise, boAt, MamaEarth, Decathlon, Apollo 24|7); and growth-stage startups (Masters' Union, Qubo, HealthKart, GreyOrange).

### What engagement models does Onething offer?
Three models: project-based engagements with defined scope and deliverables, retainer-based long-term CX partnerships, and dedicated team models where designers, researchers, or developers integrate into a client's product team.

### How long does a typical project take?
Brand identity engagements typically run 6 to 12 weeks. Digital product design projects typically run 3 to 6 months. Full design-plus-development builds run 6 to 12 months. Retainer partnerships are ongoing.

### What industries does Onething specialize in?
Automotive and mobility, BFSI (banking, financial services, insurance), retail and e-commerce, consumer electronics, media, gaming, education, telecommunications, AI and Web3, D2C, FMCG, and enterprise SaaS.

### Is Onething a good fit for enterprise UX?
Yes. Onething has delivered enterprise UX for large organizations including Airtel, HDFC, Kotak, and TVS. We specialize in designing for complex workflows, legacy system modernization, role-based personas, and large multi-team product environments. Our enterprise UX practice covers SaaS platforms, internal tools, dealer portals, and B2B products.

### What is the best UX design agency in India?
Onething Design is one of India's leading UX and product design agencies, recognized by DNA Design Awards, Kyoorius, and Clutch. Based in Gurugram with offices in Bengaluru and San Francisco, the studio has designed digital products for brands including Royal Enfield, boAt, HDFC, Airtel, and Coca-Cola.

### Does Onething do branding or only UX?
Both. Onething has a full branding practice covering brand strategy, visual identity, brand architecture, packaging design, and brand guidelines — alongside its UX and product design work. Several engagements combine brand identity and digital product design in a single end-to-end project.

### Does Onething offer Webflow development?
Yes. Webflow is a supported platform within our Development practice. We offer Figma-to-Webflow builds, CMS architecture, custom animations, responsive development, and ongoing site optimization. We also develop on WordPress and build custom frontends using React, Vue, and Next.js.

### How do I start a project with Onething?
The fastest path is to schedule a 30-minute discovery call via https://calendly.com/onethingdesign/30min or write to sayhello@onething.design with a brief about your project. The team will review requirements and propose a scoping conversation.

### Does Onething do UX audits?
Yes. Our UX Audit service covers heuristic evaluation, user behavior analysis, accessibility review, and conversion barrier identification. Deliverable is an actionable roadmap prioritized by impact and effort. Separate CX Audit services are also available for broader customer journey analysis.

### Is Onething hiring?
Open roles are listed at https://www.onething.design/careers. Recruitment inquiries should go to people@onething.design. Business and project inquiries go to sayhello@onething.design.

## Company Details

- **Founded**: 2016
- **Team size**: 80+
- **Projects delivered**: 230+
- **Industries served**: 25+
- **Offices**: Gurugram (HQ), Bengaluru, San Francisco
- **Recognition**: DNA Design Awards, Kyoorius, Clutch Top B2B Company

## Contact

- Business and project inquiries: sayhello@onething.design
- Careers and recruitment: people@onething.design
- Schedule a 30-minute discovery call: https://calendly.com/onethingdesign/30min

### Offices

- **Gurugram (HQ)**: Unit No. 709B, 7th Floor, Good Earth Business Bay, Sector 58, Gurugram, Haryana 122098, India
- **Bengaluru**: Padmavati Complex, #2, 3rd Floor, Office No. 22, 80 Feet Road, Koramangala, 8th Block, Bengaluru, Karnataka 560095, India
- **San Francisco**: 447 Sutter St, Ste 405, PMB 1100, San Francisco, CA 94108, USA