What is UX and UI Design?

Let’s start with the basics. As the name suggests User experience (UX) and User Interface (UI) design are concepts that capture the entire lifecycle of the product’s interaction with the user. UX and UI are often used in conversation interchangeably, but they are not the same thing. Let’s understand the difference.  User Experience Design (UX) […]

UI Best Practices

Elements on the user interface are often considered the defining factor of the most popular websites or apps in use today. Unlike UX, interface design is a visible, distinguishable and tangible part of the UI design. A good UI makes the product experience more memorable, distinguishable and relatable to the target users. What separates a […]

Top 5 Principles of UX Design

User experience design is a product-specific discipline. User Experience design is the language of interaction between users and the products they use. It is concerned with understanding each layer of user perception and decision-making. Before embarking on a product journey, it’s important to know who we are building for, what purpose does it serve and […]