What’s UX and UI Design?

Let’s start with the basics. As the name suggests User experience (UX) and User Interface (UI) design are concepts that capture the entire lifecycle of the product’s interaction with the user. UX and UI are often used in conversation interchangeably, but they are not the same thing. Let’s understand the difference.  User Experience Design (UX) […]

Benefits of UX and UI Design

UX/ UI design is the language of communication between a user and a product. Good experience design is able to create a win-win situation for all the involved stakeholders. It’s able to generate revenue for the businesses, solve the user problems, and also contribute to improving the quality of life. As more and more products […]

How to pitch designs to clients?

Everybody loves Shark Tank. Watching young innovators pitch their creations to a group of investors makes for some very good television. However, in real life, most of us cringe at the idea of pitching our ideas in front of anyone. As UX/UI designers, most of us assume that good design should just sell itself. It […]

Principles of UI Design

The defining quality of great interface design is the fact that it goes unnoticed by the users. UI design exists for one reason and one reason only – to facilitate user interaction through beautiful, easy to use interfaces. Most UI designers follow a few basic rules of the discipline to create interfaces that allow ease […]

What does a UX Designer do?

Every product must fulfill an underlying human need. User experience design is a process of decoding these needs and translating them into products that satiate this need. Everything from drinking a beverage out of a cola bottle to checking in your luggage at the airport is experience design. As a discipline, UX design anticipates the […]

UX Design Career: Best Practices

The business landscape has undergone a landslide change. Brick and mortar stores and retail establishments are no longer considered the most accessible consumer touchpoints; the window to the user’s soul is now the mobile phone. This change in user behavior has also catapulted many careers into prominence, one of which is UX design. As per […]

Top 5 Principles of UX Design

User experience design is a product-specific discipline. User Experience design is the language of interaction between users and the products they use. It is concerned with understanding each layer of user perception and decision-making. Before embarking on a product journey, it’s important to know who we are building for, what purpose does it serve and […]