Digital Lending – Insights and Learnings From Interviewing Indian Millennials

We had to build a virtual credit card in the digital lending space targeted at the older/working ‘Millennials’- the single, most valuable cohort that brands around the world are trying to collectively court. Generation X or ‘millennials’, as they are popularly referred to, are slowly emerging as the highest spenders across a variety of consumer […]

Top 5 Principles of UX Design

User experience design is a product-specific discipline. User Experience design is the language of interaction between users and the products they use. It is concerned with understanding each layer of user perception and decision-making. Before embarking on a product journey, it’s important to know who we are building for, what purpose does it serve and […]

What does a UI Designer do?

As we’ve mentioned before in our article on Top 10 questions around UX and UI, User Interface design revolves around the various screens and sensory touch points through which a user engages with the application. Hence the UI design process will differ from product to product depending on the user we’re hoping to cater to. […]