UI and UX design are two of the disciplines which have flourished in the information age. It’s a requirement for any company in the digital space to keep these essentials in mind at all times, in order to be competitive in what is a saturated space. UX designers with an eye for carefully curating experiences […]
Category Archives: Blogs
The New Onething- A UX UI design company
With the experience of designing 100 + products, we thought it would be pretty easy for us to rebrand and redesign ourselves. But boy, were we wrong? For a seasoned team of fine designers, with several awards up our sleeves; it was honestly quite challenging but super fun. I think we as ‘experience designers’ are […]
UI & UX Best Practices To Ace The Micro-Delivery Service Design
Introduction The urban residential landscape is unevenly developed. Some neighbourhoods are plush with all the latest amenities while the residents who reside in upcoming localities struggle with access to services. Many consumers live in a locality with no nearby mom and pop grocery shops; these consumers struggle to replenish daily household items. As a result, […]
How to Build a UX Design Career
The business landscape has undergone a landslide change. Brick and mortar stores and retail establishments are no longer considered the most accessible consumer touchpoints; the window to the user’s soul is now the mobile phone. This change in user behavior has also catapulted many careers into prominence, one of which is UX design. As per […]
Digital Lending – Insights and Learnings From Interviewing Indian Millennials
We had to build a virtual credit card in the digital lending space targeted at the older/working ‘Millennials’- the single, most valuable cohort that brands around the world are trying to collectively court. Generation X or ‘millennials’, as they are popularly referred to, are slowly emerging as the highest spenders across a variety of consumer […]
Top 5 Principles of UX Design
User experience design is a product-specific discipline. User Experience design is the language of interaction between users and the products they use. It is concerned with understanding each layer of user perception and decision-making. Before embarking on a product journey, it’s important to know who we are building for, what purpose does it serve and […]
Dashboard Design – Everything you need to know
We live in a world where thoughts, tools, and technologies that get things done faster are celebrated! Hence, when it comes to data-based decision making, dashboards are the messengers that report progress around the clock. Hence, dashboard design is extremely critical. But what are dashboards? A dashboard is a graphical summary of the key information […]
UX best practices
The user experience design (UX) ideology has changed over the last decade as websites and apps have become more deeply entrenched in our lives. As a result, UX has also evolved from being a discipline that enables user convenience to a discipline that is shaping user behavior in general, not just on the web. Let’s […]
What does a UI Designer do?
As we’ve mentioned before in our article on Top 10 questions around UX and UI, User Interface design revolves around the various screens and sensory touch points through which a user engages with the application. Hence the UI design process will differ from product to product depending on the user we’re hoping to cater to. […]
What is UX and UI Design?
Let’s start with the basics. As the name suggests User experience (UX) and User Interface (UI) design are concepts that capture the entire lifecycle of the product’s interaction with the user. UX and UI are often used in conversation interchangeably, but they are not the same thing. Let’s understand the difference. User Experience Design (UX) […]
ROI of UX – Benefits of UX and UI Design
UX/ UI design is the language of communication between a user and a product. Good experience design is able to create a win-win situation for all the involved stakeholders. It’s able to generate revenue for the businesses, solve the user problems, and also contribute to improving the quality of life. As more and more products […]
UX UI Design Services: How to get clients
Everybody loves Shark Tank. Watching young innovators pitch their creations to a group of investors makes for some very good television. However, in real life, most of us cringe at the idea of pitching our ideas in front of anyone. As UX/UI designers, most of us assume that good design should just sell itself. It […]
Principles of User Interface Design
The defining quality of great interface design is the fact that it goes unnoticed by the users. UI design exists for one reason and one reason only – to facilitate user interaction through beautiful, easy to use interfaces. Most UI designers follow a few basic rules of the discipline to create interfaces that allow ease […]
What does a UX Designer do?
Every product must fulfill an underlying human need. User experience design is a process of decoding these needs and translating them into products that satiate this need. Everything from drinking a beverage out of a cola bottle to checking in your luggage at the airport is experience design. As a discipline, UX design anticipates the […]
UI Best Practices
Elements on the user interface are often considered the defining factor of the most popular websites or apps in use today. Unlike UX, interface design is a visible, distinguishable and tangible part of the UI design. A good UI makes the product experience more memorable, distinguishable and relatable to the target users. What separates a […]