Dark Mode – Necessary or Just Another Feature

From preferred operating systems Android and Apple to bigwig apps like Instagram and WhatsApp, everyone seems to have jumped on the ‘Dark Mode’ bandwagon; it happens to be one of the simplest UI supplement features that pretty much everyone seems to love. But is it worth the hype? Or are there some disadvantages to this …

Chatbot Designing – What’s New to Adopt

Chatbot designing is a new frontier of conversational user interfaces. While designers have been creating graphical user interfaces for many years, conversational user interfaces are uncharted territory that still needs to be explored in depth.  The UX design process for chatbots includes defining the purpose of the chatbot and other design considerations that need to …

The Changing Face of B2B and Enterprise Designing

When we think of design revolutions, we normally reach for consumer-friendly companies and products across sectors (tech, retail, automation, etc.). This is not a wrong approach, however, it is one based on bias, purely because the media perpetuates this design aesthetic to satisfy the end user – customer. However, what many fail to understand, is …

How to Enhance Customer Service Experience for Your Fintech Platform

The pandemic and the policy of demonetisation in our country has helped accelerate the adoption of fintech solutions and platforms. Users are now more open to seeking contactless forms of making transactions.  With new players joining the ecosystem, fintech companies have to find new ways to compete for consumer’s attention and loyalty.  Having an effective …

Web Design and Development Approaches That Can Help You Grow Your Start-Up

Growing a start-up can be tough. There are so many things to take care of from marketing strategies, product creation and growth plans, all in the same day. A start-entrepreneur needs to simultaneously wear every hat. In this digitally dominated world, it is also incredibly important for start-ups to have a digital footprint. Most people …

How can UX Designers Create a Great User Experience for Wearable Technology?

Wearable devices and wearable technology is everywhere. From our smart watches, to health trackers and even smart glasses – we’ve come a long way from the time Fitbit released the first wearable tracker in the year 2009. Since then wearable devices have infiltrated our daily lives. Today we have smart wearable technology of all kinds. …

E-Commerce Strategies to Convert First-Time Visitors to Loyal Customers

Finding ways to get visitors to your website through different marketing channels is an extremely hard and tedious task. Therefore it is important to create a strong e-commerce strategy that helps you convert those hard-earned first time visitors to loyal customers that will visit your website again and again. While first time visitors are unlikely …

A Fail Safe Checklist for Moderating a Usability Test

Usability testing is an essential user researcher skill, but one that can often be taken for granted. They’re simple and quick to do, but keeping track of the details is important. When you skip over the details, it can be frustrating and end up wasting a lot of time. Therefore having a checklist in place …

UX Experience Design to Increase User Autonomy

Autonomy is the power of choice. Everyone is entitled to the freedom to do things in the way that they want to and this is also considered as one of the most fundamental human needs to be happy and fulfilled.  However many times users are forced to complete tasks in narrowly defined ways that do …

Designing for SaaS platforms with these UX Design Best Practices

Enhancing the usability of a SaaS platform or a SaaS product can be complex because of its software. But the goal should be to enhance the overall customer experience no matter the complexity.  No matter the interface, quality SaaS UI design is one of the most important steps in gaining an audience; it could even …