Top User Experience (UX) Agencies to Work With

The art of designing user experiences far predates the use of the term ‘UX’ itself. Fact is, companies have been designing experiences for users far before they even knew it, but only recently has such recognition been placed on the historically overlooked facet of design. This blog will highlight the top user experience (UX) agencies […]

5 Figma Plugins That Can Make Your Design More Accessible And Inclusive

Design thinking as a discipline has evolved over the last decade. Confined to the creative acumen of a select few in the past, design has never been a team sport. However, collaborative interface design tools such as Figma have enabled different cross-functional teams to join the design conversation and contribute holistically.  “If we use our […]

Laws of UX

Every human action includes an interaction. Whether this involves calling someone over the phone or cooking a meal in your kitchen, every activity has been designed by a human being for the rest of the race. All these interactions have been designed keeping mind the visual aesthetics, ease of use and general utility. Similarly, when […]

Top 10 Books for UX and UI

User experience, and user interface design are relatively newer in comparison to their contemporaries in the present design space, however, this doesn’t mean that the knowledge in this field is in its infancy. There are thousands of articles, papers and dissertations which have been published regarding these fields, but today, our focus is on the […]

UI & UX Best Practices To Ace The Micro-Delivery Service Design

Introduction The urban residential landscape is unevenly developed. Some neighbourhoods are plush with all the latest amenities while the residents who reside in upcoming localities struggle with access to services. Many consumers live in a locality with no nearby mom and pop grocery shops; these consumers struggle to replenish daily household items. As a result, […]

Digital Lending – Insights and Learnings From Interviewing Indian Millennials

We had to build a virtual credit card in the digital lending space targeted at the older/working ‘Millennials’- the single, most valuable cohort that brands around the world are trying to collectively court. Generation X or ‘millennials’, as they are popularly referred to, are slowly emerging as the highest spenders across a variety of consumer […]

Top 5 Principles of UX Design

User experience design is a product-specific discipline. User Experience design is the language of interaction between users and the products they use. It is concerned with understanding each layer of user perception and decision-making. Before embarking on a product journey, it’s important to know who we are building for, what purpose does it serve and […]

What is UX and UI Design?

Let’s start with the basics. As the name suggests User experience (UX) and User Interface (UI) design are concepts that capture the entire lifecycle of the product’s interaction with the user. UX and UI are often used in conversation interchangeably, but they are not the same thing. Let’s understand the difference.  User Experience Design (UX) […]

UI Best Practices

Elements on the user interface are often considered the defining factor of the most popular websites or apps in use today. Unlike UX, interface design is a visible, distinguishable and tangible part of the UI design. A good UI makes the product experience more memorable, distinguishable and relatable to the target users. What separates a […]