With the experience of designing 100 + products, we thought it would be pretty easy for us to rebrand and redesign ourselves. But boy, were we wrong? For a seasoned team of fine designers, with several awards up our sleeves; it was honestly quite challenging but super fun. I think we as ‘experience designers’ are […]
Category Archives: Blogs
What’s UX and UI Design?
Let’s start with the basics. As the name suggests User experience (UX) and User Interface (UI) design are concepts that capture the entire lifecycle of the product’s interaction with the user. UX and UI are often used in conversation interchangeably, but they are not the same thing. Let’s understand the difference. User Experience Design (UX) […]
Benefits of UX and UI Design
UX/ UI design is the language of communication between a user and a product. Good experience design is able to create a win-win situation for all the involved stakeholders. It’s able to generate revenue for the businesses, solve the user problems, and also contribute to improving the quality of life. As more and more products […]
How to pitch designs to clients?
Everybody loves Shark Tank. Watching young innovators pitch their creations to a group of investors makes for some very good television. However, in real life, most of us cringe at the idea of pitching our ideas in front of anyone. As UX/UI designers, most of us assume that good design should just sell itself. It […]
Principles of UI Design
The defining quality of great interface design is the fact that it goes unnoticed by the users. UI design exists for one reason and one reason only – to facilitate user interaction through beautiful, easy to use interfaces. Most UI designers follow a few basic rules of the discipline to create interfaces that allow ease […]
What does a UX Designer do?
Every product must fulfill an underlying human need. User experience design is a process of decoding these needs and translating them into products that satiate this need. Everything from drinking a beverage out of a cola bottle to checking in your luggage at the airport is experience design. As a discipline, UX design anticipates the […]
UI best practices
Elements on the user interface are often considered the defining factor of the most popular websites or apps in use today. Unlike UX, interface design is a visible, distinguishable and tangible part of the UI design. A good UI makes the product experience more memorable, distinguishable and relatable to the target users. What separates a […]
UX Design Career: Best Practices
The business landscape has undergone a landslide change. Brick and mortar stores and retail establishments are no longer considered the most accessible consumer touchpoints; the window to the user’s soul is now the mobile phone. This change in user behavior has also catapulted many careers into prominence, one of which is UX design. As per […]
UX best practices
The user experience design (UX) ideology has changed over the last decade as websites and apps have become more deeply entrenched in our lives. As a result, UX has also evolved from being a discipline that enables user convenience to a discipline that is shaping user behavior in general, not just on the web. Let’s […]
What does a UI Designer do?
As we’ve mentioned before in our article on Top 10 questions around UX and UI, User Interface design revolves around the various screens and sensory touch points through which a user engages with the application. Hence the UI design process will differ from product to product depending on the user we’re hoping to cater to. […]
Top 5 Principles of UX Design
User experience design is a product-specific discipline. User Experience design is the language of interaction between users and the products they use. It is concerned with understanding each layer of user perception and decision-making. Before embarking on a product journey, it’s important to know who we are building for, what purpose does it serve and […]