Increasing sign-ups to subscription apps through UX

Almost everyone has close to 4 or 5 subscriptions to e-commerce apps such as Spotify, Netflix and even a meditation app like Headspace. Subscription services are no longer the future of e-commerce, they have become extremely prevalent in the present. Now consumers can get all their daily needs met through these services. They can listen …

How can one stand out in a crowded design market without sacrificing UX

Because the digital space is so crowded, UX designers are competing to stand out. Often at the cost of user experience design. In this post we look at ways that designers and businesses can help their apps and websites stand out in a saturated market without sacrificing UX design. Designers are constantly competing to differentiate …

5 Takeaways from Ethical UX

Ethical considerations are becoming increasingly important in the design and development process of new apps and products. There have been a spate of examples of unethical design, or how companies are exploiting their users in various ways. A few examples are of misusing data to show targeted advertisements, creating social media addiction by feeding users …

Examples of Dark Design – Why is it Unethical

Dark pattern appears on the other end of the spectrum of ethical design. Dark pattern design in UX are deceptive tricks on a website or application that mislead users into taking actions that they do not want to. An example of this is asking users to share their data to upgrade their account. This appears …

Designing a better patient experience using experience design

Most healthcare organizations completely neglect the advantages of good user experience design. They are unable to look beyond improving health outcomes. However in this age of a digital savvy customer base, that is aware of their own medical condition and wants to be involved in their own treatment, modern medical care needs to go over …

Insights From Digital Retail Banking Disruptions Happening Around the World

The pandemic accelerated change in several sectors, and one such disruption was the digital retail banking disruption. Prior to COVID – 19, digital banking had not reached its full potential. Most retail banks were stuck to the old ways of banking and focussed more on in-person service rather than upgrading to digital solutions.  However, the …

The Design Leadership Toolkit: A guide to inspiring the next wave of design thinking

Lead product designers need some essential skills in order to become good leaders. This will not only benefit them and their teams but also the organizations that they work for or even when it comes to presenting their work to external organizations. To deliver great products that become successful in the market, designers not only …

Strategies to Enhance Customer Experience in Telecom

Macro trends in the telecom industry Like many other industries, the telecom industry too was changed by the COVID-19 pandemic. Customers began to rely even more on connectivity, as remote working became the norm and students began learning from home. Their reliance on technology increased multi-fold. Customers are driving change in the telecommunications industry by …