UI & UX Best Practices To Ace The Micro-Delivery Service Design

Introduction The urban residential landscape is unevenly developed. Some neighbourhoods are plush with all the latest amenities while the residents who reside in upcoming localities struggle with access to services. Many consumers live in a locality with no nearby mom and pop grocery shops; these consumers struggle to replenish daily household items. As a result, […]

Digital Lending – Insights and Learnings From Interviewing Indian Millennials

We had to build a virtual credit card in the digital lending space targeted at the older/working ‘Millennials’- the single, most valuable cohort that brands around the world are trying to collectively court. Generation X or ‘millennials’, as they are popularly referred to, are slowly emerging as the highest spenders across a variety of consumer […]

Top 5 Principles of UX Design

User experience design is a product-specific discipline. User Experience design is the language of interaction between users and the products they use. It is concerned with understanding each layer of user perception and decision-making. Before embarking on a product journey, it’s important to know who we are building for, what purpose does it serve and […]

What does a UI Designer do?

As we’ve mentioned before in our article on Top 10 questions around UX and UI, User Interface design revolves around the various screens and sensory touch points through which a user engages with the application. Hence the UI design process will differ from product to product depending on the user we’re hoping to cater to. […]

What is UX and UI Design?

Let’s start with the basics. As the name suggests User experience (UX) and User Interface (UI) design are concepts that capture the entire lifecycle of the product’s interaction with the user. UX and UI are often used in conversation interchangeably, but they are not the same thing. Let’s understand the difference.  User Experience Design (UX) […]

UI Best Practices

Elements on the user interface are often considered the defining factor of the most popular websites or apps in use today. Unlike UX, interface design is a visible, distinguishable and tangible part of the UI design. A good UI makes the product experience more memorable, distinguishable and relatable to the target users. What separates a […]