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Challenges
Bringing Coke & its products, directly to consumer’s hands
Many of those in the Maldives region rely on bottled water for sustenance, Coke saw the opportunity to insert its vast product line into the fray!
How can we craft a seamless e-commerce platform, while operating within Coke’s brand style and image?
Outcomes E-commerce at the core
Discoverability was never going to be an issue with Coke’s lineup of products. They range from the iconic, to legendary. Furthermore, the number of products on offer were tight and concise, allowing us to focus on making the end-to-end purchase journey as slick and smooth as possible.
Outcomes Visual overhaul
We took elements and inspiration from Coke’s legendary brand guideline, and adapted them to a digital context. Elements such as the iconic wave from Coke, or Sprite lime were incorporated to distinguish the drinks from one another, while being contained within the overall design.
Outcomes Coke crowns
The aspect of gamification which we ended up implementing was a fresh take on the conventional reward points formula! In essence, every purchase rewarded users with ‘Crowns’ (further solidifying brand elements), which functioned as reward points.
Testimonials
The design work & attention to detail was commendable. This project was a new learning experience for me and the team made sure that they made a positive impact!
Aabir Chatterjee Product Manager, CocaCola