Thoughtcast
Blogs
Objectives
Meeting multiple objectives along the central theme of racing royalty
We built a platform that catered to different objectives for a wide array of users. By creating a clear informational pathway that tackled TVS’ history, its racing programmes and investors, we showcased how all of this comes together to build its road-ready Apache RTR series of bikes. Linear yet divergent page setups, and discoverability elements ensured maximum visibility of content.
How did we help different user segments feel at home on this platform?
Outcomes Simplified Information Architecture
The IA was built to ensure maximum visibility of different verticals for different user groups. Racing formats, training programmes, and “for the fans” section ensured that both investors and fans could see the full spectrum of TVS’ offerings. The homepage layout also mirrored this ideology with snapshots of all sections.
Outcomes Visually dynamic stylescape
The visual design we created gave a sense of movement and dynamism, through abstract shapes. The colours and imageries used represented the brand and were a reflection of the TVS’ commitment to racing and motorcycling.
Design system
Testimonials
Onething’s understanding of customer experience at various touch points makes it easier for a large scale brand like TVS to envision them as a long term design partner.
Saurabh Khullar Head CX, Digital & AI , TVS Motor Company