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Challenges
A pioneering micro-delivery app, ushering in a new generation of grocery!
A revolution in delivery, enabling users to make next-day deliveries in daily needs.
How can we create a clear and effective navigation, whilst still facilitating a large volume of SKUs, and not compromising on visual appeal?
Outcomes Streamlining subscriptions
Redesigning the subscription flow was the principle in cracking a better UX for SuprDaily. We designed a model predicated on the number of deliveries, allowing users to easily opt in-and-out basis their requirements, instead of having to browse a calendar.
Outcomes Mindful categorization
Seeing that 5000+ SKUs needed to be conveniently accessible to the user, at all times, the method in which products were categorized needed to be smarter. With our redesigned flow, anything and everything users needed was never more than a few taps away.
Outcomes Engaging visuals
A fresh, more engaging visual language was established to connect with users on a deeper level. Furthermore, illustrations and interactions were added to humanize the app, while also adding a layer of consistency to user flows.
Testimonials
Their team has a stunning ability to deliver well in complex use cases. They use straight thinking and effective improvisation of design principles to make experiences more intuitive.
Ravish Malik Senior Product Designer, Swiggy